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Atricle Dump - What ROI You Should Expect From Your Web Site
Why do we (web developers) use tables??? Yes they make for fantastic designs and organized websites but they are not for this purpose. A table should be used for TABULAR DATA not design and layout. That being said, I have sworn off tables and replaced them with the almighty div tag and CSS.In the good old days you had no option but to use tables if you wanted to give an impressive presentation on your website. Along came CSS a designer's best friend. There is no web layout that you can create with a table that can not be duplicated with CSS."But using CSS to design my website is too complicated" I have heard this to many times in the span of m
A typical well-optimised online store would have much greater traffic. In fact, one of our own clients gets 800+ visitors every day.
Now let's do some math.
32,000 visitors x 3% conversion rate x $100 average sale price = $96,000 in revenue and 200% ROI.
But there is more.
You Can Do Better! Is 1,000% ROI a Myth or a Reality?
Let's assume that every web page of your site, including online catalogue is optimised for a unique key phrase giving you an additional entry point for search engines.
In other words, if someone is looking for a particular product name listed in your online catalogue, the w
One of the main reasons more people are not making money on the Internet is that they don't have a product or service they can market. Most people find it too difficult to develop a product, promote it with a website, and create a marketing plan to get it front of the right people. Most do not have the knowledge or expertise to even get started and are frustrated before they even begin. Does this sound like you? It was for me until I discovered affiliate programs.Affiliate programs work like a joint venture where you partner with someone who has already developed a product, created a marketing plan and are promoting it with a website. Most affili
Why don't you think of your web site as of an investment rather than of an expense? Having a web site is very similar to having an investment property.
Let me show you why.
When you are buying an investment property, you have to invest a certain amount of money at the first place and then pay trivial ongoing fees (property management, rates, maintenance, etc.).
From time to time you would spend some money on improvements and renovations.
You are receiving firm rental income and are enjoying the natural increase in property value.
The very same arrangement applies to your web site. At first you are paying for web design and search engine optimisation and then carrying out some ongoing expenses (web promotion, maintenance, support, monitoring, fine-tuning, etc.).
And from time to time you spend some money on enhancements and new marketing initiatives.
Your site is getting sound web traffic and your business is benefiting from new and returned clients and ultimately from more sales.
So far both, your investment property and your web site look very much alike, don't they?
There is a big difference though. Your rental income is limited by numerous factors that are beyond your control, for instance, area vacancy rate and market rental value.
Internet, on the other hand, has no limits. Everyday, search engines alone average over 300 million searches conducted by people looking for information, products, and services.
Imagine if you could get ranked well in major search engines. The shear volume of "ready to buy" visitors coming to your web site would skyrocket your sales and profits.
How to achieve 200% Return On Investment from Your Web Site
Now let's get back to your investment property. The market is growing and you have achieved an excellent ROI of 9%. Can it be better? Sure it can. With little luck it can be 13 or even 15%. But can your investment property acquire the ROI of 200%? It's highly unlikely.
But being applied to your web site, a ROI of 200% (and much higher) becomes very visible. And it's easy to calculate.
Pretend that you've spent $20,000 on setting-up and are paying $1,000 a month for maintenance resulting in an annual expenditure of $32,000. You want to not only get a 200% ROI but to also cover all your initial costs within the first year of online presence.
To achieve that you need to sell $96,000 worth of products online. If your average price per item is $100, then you need to sell 960 items in 12 months.
Let's be conservative and assume that your online purchasers will only buy one item at the time. So you need 960 buyers (80 buyers a month).
Many studies show that an average online conversion rate is between 1% and 5%.
Because since we are conservative, we expect our conversion rate would be 3%, meaning that you need to attract 32,000 visitors to your site during the year. This is just 88 visitors a day.
A typical well-optimised online store would have much greater traffic. In fact, one of our own clients gets 800+ visitors every day.
Now let's do some math.
32,000 visitors x 3% conversion rate x $100 average sale price = $96,000 in revenue and 200% ROI.
But there is more.
You Can Do Better! Is 1,000% ROI a Myth or a Reality?
Let's assume that every web page of your site, including online catalogue is optimised for a unique key phrase giving you an additional entry point for search engines.
In other words, if someone is looking for a particular product name listed in your online catalogue, the w
What are the Pros and Cons of Internet Marketing?People somehow think that Internet Marketing is some kind of get-rich-quick gold rush, and all they have to do is show up and play. But it is not that way. You know it. I know it. I contend this: If you are not a hardworking, productive worker offline, you will be useless online.Pros and Cons of Internet Marketing:Cons:1) Too much freedom. You must be individually motivated to spend time working online. You must set aside time to work online every day.2) Very little structure. You must create a plan everyday for what you need to accomplish online, and then do it.
And from time to time you spend some money on enhancements and new marketing initiatives.
Your site is getting sound web traffic and your business is benefiting from new and returned clients and ultimately from more sales.
So far both, your investment property and your web site look very much alike, don't they?
There is a big difference though. Your rental income is limited by numerous factors that are beyond your control, for instance, area vacancy rate and market rental value.
Internet, on the other hand, has no limits. Everyday, search engines alone average over 300 million searches conducted by people looking for information, products, and services.
Imagine if you could get ranked well in major search engines. The shear volume of "ready to buy" visitors coming to your web site would skyrocket your sales and profits.
How to achieve 200% Return On Investment from Your Web Site
Now let's get back to your investment property. The market is growing and you have achieved an excellent ROI of 9%. Can it be better? Sure it can. With little luck it can be 13 or even 15%. But can your investment property acquire the ROI of 200%? It's highly unlikely.
But being applied to your web site, a ROI of 200% (and much higher) becomes very visible. And it's easy to calculate.
Pretend that you've spent $20,000 on setting-up and are paying $1,000 a month for maintenance resulting in an annual expenditure of $32,000. You want to not only get a 200% ROI but to also cover all your initial costs within the first year of online presence.
To achieve that you need to sell $96,000 worth of products online. If your average price per item is $100, then you need to sell 960 items in 12 months.
Let's be conservative and assume that your online purchasers will only buy one item at the time. So you need 960 buyers (80 buyers a month).
Many studies show that an average online conversion rate is between 1% and 5%.
Because since we are conservative, we expect our conversion rate would be 3%, meaning that you need to attract 32,000 visitors to your site during the year. This is just 88 visitors a day.
A typical well-optimised online store would have much greater traffic. In fact, one of our own clients gets 800+ visitors every day.
Now let's do some math.
32,000 visitors x 3% conversion rate x $100 average sale price = $96,000 in revenue and 200% ROI.
But there is more.
You Can Do Better! Is 1,000% ROI a Myth or a Reality?
Let's assume that every web page of your site, including online catalogue is optimised for a unique key phrase giving you an additional entry point for search engines.
In other words, if someone is looking for a particular product name listed in your online catalogue, the w
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.Main LessonsData, data and more data is the main factor holding back B2B and B2C email marketersData Management:Many marketers are only capturing email address and failing to use follow-up communications to capture further information. From demographics to coherent reporting lines to feed back recipient behaviour, marketers’ databases are limited to contain only the information from the first contact.Reportings conducted by people looking for information, products, and services.
Imagine if you could get ranked well in major search engines. The shear volume of "ready to buy" visitors coming to your web site would skyrocket your sales and profits.
How to achieve 200% Return On Investment from Your Web Site
Now let's get back to your investment property. The market is growing and you have achieved an excellent ROI of 9%. Can it be better? Sure it can. With little luck it can be 13 or even 15%. But can your investment property acquire the ROI of 200%? It's highly unlikely.
But being applied to your web site, a ROI of 200% (and much higher) becomes very visible. And it's easy to calculate.
Pretend that you've spent $20,000 on setting-up and are paying $1,000 a month for maintenance resulting in an annual expenditure of $32,000. You want to not only get a 200% ROI but to also cover all your initial costs within the first year of online presence.
To achieve that you need to sell $96,000 worth of products online. If your average price per item is $100, then you need to sell 960 items in 12 months.
Let's be conservative and assume that your online purchasers will only buy one item at the time. So you need 960 buyers (80 buyers a month).
Many studies show that an average online conversion rate is between 1% and 5%.
Because since we are conservative, we expect our conversion rate would be 3%, meaning that you need to attract 32,000 visitors to your site during the year. This is just 88 visitors a day.
A typical well-optimised online store would have much greater traffic. In fact, one of our own clients gets 800+ visitors every day.
Now let's do some math.
32,000 visitors x 3% conversion rate x $100 average sale price = $96,000 in revenue and 200% ROI.
But there is more.
You Can Do Better! Is 1,000% ROI a Myth or a Reality?
Let's assume that every web page of your site, including online catalogue is optimised for a unique key phrase giving you an additional entry point for search engines.
In other words, if someone is looking for a particular product name listed in your online catalogue, the w
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.This does not mean it's punishment for anything the webmaster did with their site, such as using Spam or anything like that. The probation likely don't apply to the web site, but instead to backlinks. After the link stays on the web site for a certain amount of time it will no longer be on probation and
To achieve that you need to sell $96,000 worth of products online. If your average price per item is $100, then you need to sell 960 items in 12 months.
Let's be conservative and assume that your online purchasers will only buy one item at the time. So you need 960 buyers (80 buyers a month).
Many studies show that an average online conversion rate is between 1% and 5%.
Because since we are conservative, we expect our conversion rate would be 3%, meaning that you need to attract 32,000 visitors to your site during the year. This is just 88 visitors a day.
A typical well-optimised online store would have much greater traffic. In fact, one of our own clients gets 800+ visitors every day.
Now let's do some math.
32,000 visitors x 3% conversion rate x $100 average sale price = $96,000 in revenue and 200% ROI.
But there is more.
You Can Do Better! Is 1,000% ROI a Myth or a Reality?
Let's assume that every web page of your site, including online catalogue is optimised for a unique key phrase giving you an additional entry point for search engines.
In other words, if someone is looking for a particular product name listed in your online catalogue, the w
The authors of Who Loves Money are none other than Kyle and Carson of Beating Adwords, Inside the List and The Wealthy affiliate fame.If you have never heard of these products chances are you're very new to internet marketing and that's ok. Why? Because Kyle and Carson specialize in taking those with little or no afiliate marketing experience and showing them, step by step, how to become an internet marketer, the correct way.Imagine... Finding Niches That Earn You $60 / Minute (How They Did It)... Driving Super Targeted Traffic To Your Websites For FREE... Having an Invincible Strategy That Only Takes 5 Minutes a Day (Never Before Seen)..
A typical well-optimised online store would have much greater traffic. In fact, one of our own clients gets 800+ visitors every day.
Now let's do some math.
32,000 visitors x 3% conversion rate x $100 average sale price = $96,000 in revenue and 200% ROI.
But there is more.
You Can Do Better! Is 1,000% ROI a Myth or a Reality?
Let's assume that every web page of your site, including online catalogue is optimised for a unique key phrase giving you an additional entry point for search engines.
In other words, if someone is looking for a particular product name listed in your online catalogue, the web page displaying this product will be highly ranked in search engines' results.
The more products you have to showcase, the more entry points you provide for search engines resulting in more online visitors.
With a comprehensive online catalogue of 2,000+ products you could easily double your estimated traffic and have not 88 but 176 visitors a day (64,000 a year). (Remember, we are very conservative.)
If we take into account that your market is a niche market and you can effectively reach your target audience, then we can expect that your conversion rate would be greater then average and you could convert 6% of your visitors into purchasers.
You've been innovative and have developed a pursuing after-sales strategy including multiple purchasing, special deals for more purchasing within a certain time frame, newsletters offering great discounts, etc. As a result your average sale price has increased by 10% and is now $110 per purchase.
Now our math looks quite differently.
64,000 x 6% x $110 = $422,400 in revenue and ... take a breath ... 1,320% ROI.
Over time your online performance can only be better simply because mature sites are ranked better in search engines, your online catalogue is getting bigger, your web traffic is growing and you have a steady income stream from returned customers.
Although the above scenario may not suit all business models, your web site can (and should) deliver outstanding return on investment.
So, if you like the picture and if you never thought of your web site as of an investment, think again.
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