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Atricle Dump - How One Word Or Even One Letter Can Boost Conversion Rates By Over 400%!
The other day I took my RV into a local service center here in Virginia to see if they had a suitable toilet. Yep, I needed a new crapper. It may be crap to me, but to this RV service and parts center, well it is their bread and butter.In fact they sell tons of components and replacement parts for RVs. Why? Well because most motor homes are built with a sheer profit motivation that is above and beyond the norm. In other words they put in the cheapest components available by law? Including this broken toilet.Now you may think selling toilets is a cr
Gone are the days when the names of a company’s top leaders filled less than half a page of the annual report. The traditional executive leaders, the CEO, CFO and COO have a growing crowd of so-called officers jockeying for spaces in the executive parking lot. The Chief Information Officer, currently a fixture at most companies was just starting to get settled when CSOs, CCOs, CTOs, CROs, CMOs and myriad other C-something-Os have started jockeying for room in the executive suite.This small army of execs can be broadly divided into two camps: strategic and
(Your sales conversion rate is simply the number of unique visitors your site receives vs. the number of sales you make. If you have 3 sales for every 100 visits your conversion rate is 3%.)
Now, one of the keys to improving conversion rates is to continually test and measure every detail of your website, marketing and traffic. While reviewing the data from one of her Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates.
The keyword “piano lessons” had a conversion rate over the last 30 days of 5.09%. The keyword “piano lesson” had a conversion rate of only 1.64%. Both of these keywords had the exact same Adwords title and description, the same average position in the search results and the exact same landing page on my clients website. The only variabl
It has long been my conviction that the dominant factor in success is the set of mental habits possessed by the individual. Of no vocation is this truer than that of the salesman. "As a man thinketh . . ." applies to him in an all-important way. The techniques and skills, methods of approach, demonstration and closing are matters of demanding study and practice., These things are cold, mechanical, wooden and ineffective except as they are warmed, energized and implemented by the dynamics of a positive personality. A positive personality is never found apart from
(Your sales conversion rate is simply the number of unique visitors your site receives vs. the number of sales you make. If you have 3 sales for every 100 visits your conversion rate is 3%.)
Now, one of the keys to improving conversion rates is to continually test and measure every detail of your website, marketing and traffic. While reviewing the data from one of her Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates.
The keyword “piano lessons” had a conversion rate over the last 30 days of 5.09%. The keyword “piano lesson” had a conversion rate of only 1.64%. Both of these keywords had the exact same Adwords title and description, the same average position in the search results and the exact same landing page on my clients website. The only variab
Why not give the following quiz to your management staff. It will give you an idea of their understanding and application of some of the critical issues, concepts and techniques that have an impact on their performance and success as managers. If you feel your team could benefit from an in-depth custom in-house management training program, please give me a call. I will be happy to discuss a custom curriculum for your staff with you.Other quizzes are also available on the following topics: Customer Service, Relationships, Sales, Happiness, Success, Mo
Now, one of the keys to improving conversion rates is to continually test and measure every detail of your website, marketing and traffic. While reviewing the data from one of her Google Adwords campaigns I stumbled across a few hard to explain results that perfectly illustrate the very large effect small differences can have on conversion rates.
The keyword “piano lessons” had a conversion rate over the last 30 days of 5.09%. The keyword “piano lesson” had a conversion rate of only 1.64%. Both of these keywords had the exact same Adwords title and description, the same average position in the search results and the exact same landing page on my clients website. The only variab
MORE and more corporations in Malaysia have awoken to the necessity of training and developing their people these days. Hence, many local speakers have emerged in recent years just as many foreign ones have already been flocking to Malaysia as far back as two decades ago. With so many speakers available in the market, the success of your event lies in selecting the right speaker who would make a big difference in your conference or seminar.Here are some tips.First, discard the “white is superior” mindset. Although there are some really good forei
The keyword “piano lessons” had a conversion rate over the last 30 days of 5.09%. The keyword “piano lesson” had a conversion rate of only 1.64%. Both of these keywords had the exact same Adwords title and description, the same average position in the search results and the exact same landing page on my clients website. The only variab
The marketing job is on of the job titles that really explain what you are doing with the job you are getting. The marketing job will give you the opportunity to sell and advertise a product that a company is trying to sell to the consumer today. One thing with the marketing jobs that are out there is that you are going to be able to express your skills in what you are saying about a product and even how you are doing the presentation on the product that you are trying to sell for a company.You are able to go to school to get a marketing degree so that
Another key phrase that had an even larger variation was “how to play the piano” vs. “how to play a piano”. Common sense would say that these two phrases would convert almost identically… Wrong.
Again, with identical titles, descriptions and landing pages, “How to play the piano” converted at 5.92%, while “How to play a piano” only converted at 1.42%. That is a whopping 417% difference between “a” and “the”!
Short-term variations and fluctuations in the conversion rates of individual keywords or landing pages are common. However, the data on both of these keyword pairs was measured over a full 30 days and several thousand clicks for each keyword. I don’t have any easy answers why adding an “s” to a key phrase or changing an “a” to “the” caused such a difference in co
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