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Atricle Dump - Web Measurement: What You Don't Know Would Make A Great Book
2006 New York City Search Engine Strategies Event
The Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.Why we went: The last time we sent anyone to the Search Engine Strategies conference was in 2001 - I think. Not because we were really interested in that technical stuff, but because we thought our readers might be.Only two of us went and found very little that seemed relevant. At the time our readers, established successful mainstream companies, were just getting serious about their Internet presence. What would we find for them? Not much.The focus in 2001 was on the big companies with IT staffs and (relatively) unlimited resources, huge web sites and bulging budgets. We did come across a few things, the only one I remember was the session by Heather-Lloyd Martin and Jill Whalen, called "Writing For Search Engines". I was actually interested in that session for us, not our readers.This year, 2006, we decided to return. After all it was here in NYC and they were kind enough to provide me with p
adio, newspapers, flyers, billboards, and magazine covers. Even the sides of buses hit us with information about companies, prodThe Search Engine Strategies event provided us with fodder for a series of articles to help business owners increase their market share, extend their marketing reach, and dramatically expand their geographical reach into new sources and new markets. Search engine optimization allows a company's web site to defeat time and distance to maximize the company's potential.Why we went: The last time we sent anyone to the Search Engine Strategies conference was in 2001 - I think. Not because we were really interested in that technical stuff, but because we thought our readers might be.Only two of us went and found very little that seemed relevant. At the time our readers, established successful mainstream companies, were just getting serious about their Internet presence. What would we find for them? Not much.The focus in 2001 was on the big companies with IT staffs and (relatively) unlimited resources, huge web sites and bulging budgets. We did come across a few things, the only one I remember was the session by Heather-Lloyd Martin and Jill Whalen, called "Writing For Search Engines". I was actually interested in that session for us, not our readers.This year, 2006, we decided to return. After all it was here in NYC and they were kind enough to provide me with p
Trial and Error + Persistence = Successful Marketing
A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you that - without the gumption to take calculated risks and the persistence to follow through - they would have never developed a truly successful online marketing campaign.Let me encourage you to take a few calculated risks with your marketing. Extend your comfort zone, so to speak. Step out of the norm and take a leap of faith every now and then.What am I talking about? Mainly, that most small business owners are very, VERY conservative with their marketing programs. They decide to spend a little money on ezine ads, purchase the least priced classified they can find, run it one time, get no response and quit. It doesn't work that way. Not only will that strategy fail almost every time online, it will fail offline, too.One proven principle of marketing is: repetition breeds remembrance and remembrance breeds sales.You may not realize this, but it takes an average of 7 times of being exposed to your product or service before the average consumer even notices that you exist. Not before they buy... before they even recognize you at
“What’s in it for me?” you ask. “Why should I measure how people use my website? How does it help and what does it all mean?” The purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home page.A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you that - without the gumption to take calculated risks and the persistence to follow through - they would have never developed a truly successful online marketing campaign.Let me encourage you to take a few calculated risks with your marketing. Extend your comfort zone, so to speak. Step out of the norm and take a leap of faith every now and then.What am I talking about? Mainly, that most small business owners are very, VERY conservative with their marketing programs. They decide to spend a little money on ezine ads, purchase the least priced classified they can find, run it one time, get no response and quit. It doesn't work that way. Not only will that strategy fail almost every time online, it will fail offline, too.One proven principle of marketing is: repetition breeds remembrance and remembrance breeds sales.You may not realize this, but it takes an average of 7 times of being exposed to your product or service before the average consumer even notices that you exist. Not before they buy... before they even recognize you at
Why measure at all?
Fred Flintstone lived in the Stone Age but we live in the Information Age. We deal with a constant flow of information from TV, websites, email, RSS feeds, mobile phones, PDAs, radio, newspapers, flyers, billboards, and magazine covers. Even the sides of buses hit us with information about companies, produ
Internet Marketing Expert And Blalanced Lifestyle
You may or may not be an internet marketing expert. Perhaps you are striving to be one. No matter where you go, we live on 24 hours a day, and even if you are a super internet marketer, there's always a limit to what you can do with the time you have.There are three major categories of internet marketers. The first, is the super-hardworking sort. You are the kind that works literally 16 hour days as if this were a job you could be fired from. Unfortunately, you overwork, and you burn out quickly. Your family complains about your lifestyle. You don't have balance.The second is the one that ding-dongs from hard work to no work. You churn out content, then you sell them, make your money, then go on vacation. You are the epitome of active income, because without activity, you have no income.The final one which is by far the smartest, is the one that builds residual income streams. By this, I mean building an income stream that works without you. If you haven't learnt how to build income streams, you probably aren't really able to build much residual ones. However, this should be your primary concern, because you will have to work hard once and then forget about it.Jay Conrad Levinson, the father of Guerilla Marketing, leads an extremely balanced life. He works
e purpose of this article is to try to give you some insight into effective web measurement and to talk about the most important page of any website, the landing or home page.You may or may not be an internet marketing expert. Perhaps you are striving to be one. No matter where you go, we live on 24 hours a day, and even if you are a super internet marketer, there's always a limit to what you can do with the time you have.There are three major categories of internet marketers. The first, is the super-hardworking sort. You are the kind that works literally 16 hour days as if this were a job you could be fired from. Unfortunately, you overwork, and you burn out quickly. Your family complains about your lifestyle. You don't have balance.The second is the one that ding-dongs from hard work to no work. You churn out content, then you sell them, make your money, then go on vacation. You are the epitome of active income, because without activity, you have no income.The final one which is by far the smartest, is the one that builds residual income streams. By this, I mean building an income stream that works without you. If you haven't learnt how to build income streams, you probably aren't really able to build much residual ones. However, this should be your primary concern, because you will have to work hard once and then forget about it.Jay Conrad Levinson, the father of Guerilla Marketing, leads an extremely balanced life. He works
Why measure at all?
Fred Flintstone lived in the Stone Age but we live in the Information Age. We deal with a constant flow of information from TV, websites, email, RSS feeds, mobile phones, PDAs, radio, newspapers, flyers, billboards, and magazine covers. Even the sides of buses hit us with information about companies, prod
Market Failures And Business Cycles (Part 1)
The following is the most comprehensive ever explanation to the most mysterious phenomenon of Capitalism – the Business Cycles. In order to ensure that the article can be read by any well educated reader, I have minimized the economics jargon and have added a short and simple introduction to the structure of the economy. Each and every one of us would be interested to know as to why we cannot have a paradise on earth. Why is it that we are often besieged by such painful downslides of economic activity such as Great Depression or the nerve wracking periods such as Stagflations? Why can’t we all be always happy with hundred percent employment all the time, with each and every one of us employed? The following article provides simple and complete Business Cycle explanations to Depressions before 1930s, Recessions after 1940s, Stagflations of 70s and Continuous Booms of 80s and 90s.The income that we earn is normally divided into two portions, Consumption and Savings. We normally consume a large portion of the income we earn for our day to day necessities as well as irregular buys. Regular necessities include food, clothing, toothpastes, soaps and other daily necessities. Irregular buys include bikes, cars, books, movies, music and so on. After we spend most of our incomes on Consumption, we s
page of any website, the landing or home page.The following is the most comprehensive ever explanation to the most mysterious phenomenon of Capitalism – the Business Cycles. In order to ensure that the article can be read by any well educated reader, I have minimized the economics jargon and have added a short and simple introduction to the structure of the economy. Each and every one of us would be interested to know as to why we cannot have a paradise on earth. Why is it that we are often besieged by such painful downslides of economic activity such as Great Depression or the nerve wracking periods such as Stagflations? Why can’t we all be always happy with hundred percent employment all the time, with each and every one of us employed? The following article provides simple and complete Business Cycle explanations to Depressions before 1930s, Recessions after 1940s, Stagflations of 70s and Continuous Booms of 80s and 90s.The income that we earn is normally divided into two portions, Consumption and Savings. We normally consume a large portion of the income we earn for our day to day necessities as well as irregular buys. Regular necessities include food, clothing, toothpastes, soaps and other daily necessities. Irregular buys include bikes, cars, books, movies, music and so on. After we spend most of our incomes on Consumption, we s
Why measure at all?
Fred Flintstone lived in the Stone Age but we live in the Information Age. We deal with a constant flow of information from TV, websites, email, RSS feeds, mobile phones, PDAs, radio, newspapers, flyers, billboards, and magazine covers. Even the sides of buses hit us with information about companies, prod
Take Your Business Online To Reach Unlimited Pool Of Prospects Part 1
The benefits to building your business online are broad - you can simply work in shorts and a T-shirt, you only talk to people who are greatly enthusiastic, your business is working for you 24-7, your maintenance costs are low, and it's easy to expand internationally. Most importantly, even if you are a computer idiot, like me, you can do it too, success does not equate computer genius.Your first move is to create an online presence. You have to think of a domain name before you begin building a site. It is always an excellent idea to secure your personal identity site as yourname.com. Another approach is to choose a domain that relates to the name of your Internet Network Marketing group - team, such as, profitteam.com or wealthgroup.com. Otherwise, you might want a domain that are captivating, such as multiplyyourwealth.com or incomegenerator.com. Brainstorm and list down all your ideas, then check your choices on a registry site until you find one that's available.Once you have decided on a domain, you'll need to buy hosting services and then begin to build your site. If you have no idea how to design a site, you can either engage a designer or use a site builder that provides pre-made templates through your host. Whichever way you choose, your site should include the following:<
e in the Information Age. We deal with a constant flow of information from TV, websites, email, RSS feeds, mobile phones, PDAs, radio, newspapers, flyers, billboards, and magazine covers. Even the sides of buses hit us with information about companies, prodThe benefits to building your business online are broad - you can simply work in shorts and a T-shirt, you only talk to people who are greatly enthusiastic, your business is working for you 24-7, your maintenance costs are low, and it's easy to expand internationally. Most importantly, even if you are a computer idiot, like me, you can do it too, success does not equate computer genius.Your first move is to create an online presence. You have to think of a domain name before you begin building a site. It is always an excellent idea to secure your personal identity site as yourname.com. Another approach is to choose a domain that relates to the name of your Internet Network Marketing group - team, such as, profitteam.com or wealthgroup.com. Otherwise, you might want a domain that are captivating, such as multiplyyourwealth.com or incomegenerator.com. Brainstorm and list down all your ideas, then check your choices on a registry site until you find one that's available.Once you have decided on a domain, you'll need to buy hosting services and then begin to build your site. If you have no idea how to design a site, you can either engage a designer or use a site builder that provides pre-made templates through your host. Whichever way you choose, your site should include the following:<
The Best Free Internet Marketing Secret
If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it's your chance to learn the amazing tactic that I'm using on a regular basis to generate tons of instant visitors to my Web Site(s).FACT: everyone knows that CONTENT is king online. When using articles as the media of your online marketing, you eliminate the need for high cost advertising.In fact, article publishing is a profitable tactic that you can use it for free. The paid costs are for various article submission services that help you to SAVE time and money and put your article promotion on autopilot.One thing is for sure - with a well written, content-rich article, you are pretty sure that what you are unleashing is nothing but a surge flow of targeted traffic to your Web Site.Here's why: once your article is published on various Web Sites, you'll notice a constat stream of new visitors hitting your Web Site. With the proper article promotion this can get spread like wildfire all over the Internet because there's a high chance that your article can be picked by others and published on loads of other Web Sites, for weeks, months and even years to come.That's the real beauty of article publishing
adio, newspapers, flyers, billboards, and magazine covers. Even the sides of buses hit us with information about companies, products and services. So why on earth, in the midst of this information overload, would you want to measure how people use your website, another source of data to barrage you with even more information? The answer is quite simple and is summed up best by the 18th century writer Sydney Smith. “What you don’t know would make a great book.”If you have ever wanted to discover how you can use the BEST online marketing tactic to promote your Web Site for free, now it's your chance to learn the amazing tactic that I'm using on a regular basis to generate tons of instant visitors to my Web Site(s).FACT: everyone knows that CONTENT is king online. When using articles as the media of your online marketing, you eliminate the need for high cost advertising.In fact, article publishing is a profitable tactic that you can use it for free. The paid costs are for various article submission services that help you to SAVE time and money and put your article promotion on autopilot.One thing is for sure - with a well written, content-rich article, you are pretty sure that what you are unleashing is nothing but a surge flow of targeted traffic to your Web Site.Here's why: once your article is published on various Web Sites, you'll notice a constat stream of new visitors hitting your Web Site. With the proper article promotion this can get spread like wildfire all over the Internet because there's a high chance that your article can be picked by others and published on loads of other Web Sites, for weeks, months and even years to come.That's the real beauty of article publishing
Consider this.
Your business is selling $50,000 worth of product a week (5000 units a month) through your website. You are delighted with these results, as many would
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