www.TikiMagic.com

Pros

• Professional looking URL
• Domain name uses keywords
• Domain name uses USPs
• Easy to remember
• Full control over design
• Can use server side scripting languages
• Can use databases to dynamically create web pages and other great uses.

Cons

• Requires more time to maintain
• Requires a little money to register domain
  Make Money Buying and Selling Domain Names
  Domain names are becoming a valuable commodity in which to trade and sell. Domain names are very similar to the stock market. You can buy domain names online for relatively low costs. I own hundreds of domain names. Some from past projects and some bought strictly for future resale. Some record breaking domain sales:Business.com sold in 1999 for $7.5 million, according to Guinness World Records.Sex.com sold in 2006 for $14 million US dollars.So what makes a “good” domain name?* Usually short, single word domains* 2-3 letter .coms, .nets, and .orgs* The more specific the betterA great way to find a profitable domain is
  Selecting the Perfect Domain Name

  The first issue I have with magician web sites is the improper use of domain names. Examine the following list of URLs and select the most professional one:

  • www.freewebspace.com/users/losers/reallosers/Hire-me.html (Example 1)
  • http://www.Kooool-Magic-2day4U2.tv/ (Example 2)
  • http://www.WebToastyHosty.com/234asdkjfd/No-hire-me.html (Example 3)
  • http://www.TikiMagic.com (Example 4)
  Example 1

  Unfortunately the first site is too common today. It is too long to be remembered. It is also too long to be accurately typed. Who knows what site your potential visitor may end up loading into their browser. More importantly it is unprofessional. With the low cost to register domain names and host web sites, there is no longer any reason to use this type of web site as a professional magician.

  These URLs are usually found on business cards with perforations around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

  www.freewebspace.com/users/losers/reallosers/Hire-me.html

  Pros

  • It's free
  Cons
  • It's free because your visitors are bombarded with ads (Viva Cialis)
  • It's unprofessional. You look cheap because you are. Don't Be!
  • It's too loooooooooooooooooooong.
  • It too hard to type out without mistkes.
  • Too many limits on designs and script usage.

  Example 2

  The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

  This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

  www.Kooool-Magic-2day4U2.tv/

  Pros

  • It's slightly better than the prior example
  • It contains some keywords (mostly misspelled and numberized)
  • It's your own domain name
  Cons
  • Doesn't use .com
  • Words are misspelled
  • Numbers are substituted for words
  • It uses too many hyphens
  • Too long
  • More cute than professional

  Example 3

  The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

  www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

  Pros

  • Full control over design
  • Can use server side scripting languages
  • Can use databases to dynamically create web pages

  Cons

  • Lacks your own domain name
  • Looks unprofessional
  • Hard to remember
  • No keywords in URL
  • URL has no tie to your USP (unique selling proposition)

  Example 4

  The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

  www.TikiMagic.com

  Pros

  • Professional looking URL
  • Domain name uses keywords
  • Domain name uses USPs
  • Easy to remember
  • Full control over design
  • Can use server side scripting languages
  • Can use databases to dynamically create web pages and other great uses.

  Cons

  • Requires more time to maintain
  • Requires a little money to register domain
    Build or Buy? The Ultimate Question
    The old phrase comes to mind, "If you want something done right, do it yourself." There are a million other phrases that come to mind but I won't bother you with them.In a nutshell many companies feel that they can build something internally versus going outside the company. There could be many reasons for this, "we control the code" or "we'll save money", etc... But the real question that should be asked is TCO or "Total Cost of Ownership." What's it going to cost you to build versus buy?The reality of this situation shows itself only too late for most companies who make the unwise choice. There are a miriad of consulting firms out on the web w
    ions around the edges. If this applies to you, then please listen to this simple advice. Please spend the small amount of money it takes to look like a professional or don't pretend that you are one. Your potential clients are not impressed. They will not hire you. This advice applies to both the web sites and the business cards. Let's review the pros and cons.

    www.freewebspace.com/users/losers/reallosers/Hire-me.html

    Pros

    • It's free
    Cons
    • It's free because your visitors are bombarded with ads (Viva Cialis)
    • It's unprofessional. You look cheap because you are. Don't Be!
    • It's too loooooooooooooooooooong.
    • It too hard to type out without mistkes.
    • Too many limits on designs and script usage.

    Example 2

    The second example shows another trend. The good domains are often taken. Magicians look to claim some Web real estate by getting a domain name with cute names by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

    This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

    www.Kooool-Magic-2day4U2.tv/

    Pros

    • It's slightly better than the prior example
    • It contains some keywords (mostly misspelled and numberized)
    • It's your own domain name
    Cons
    • Doesn't use .com
    • Words are misspelled
    • Numbers are substituted for words
    • It uses too many hyphens
    • Too long
    • More cute than professional

    Example 3

    The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

    www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

    Pros

    • Full control over design
    • Can use server side scripting languages
    • Can use databases to dynamically create web pages

    Cons

    • Lacks your own domain name
    • Looks unprofessional
    • Hard to remember
    • No keywords in URL
    • URL has no tie to your USP (unique selling proposition)

    Example 4

    The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

    www.TikiMagic.com

    Pros

    • Professional looking URL
    • Domain name uses keywords
    • Domain name uses USPs
    • Easy to remember
    • Full control over design
    • Can use server side scripting languages
    • Can use databases to dynamically create web pages and other great uses.

    Cons

    • Requires more time to maintain
    • Requires a little money to register domain
      Dealing with Client Problems
      If you own a business, sooner or later you are going to run into a situation where you screw something up. This situation can be an opportunity or disaster all depending on how you handle it.To error is human, or so the clich? goes. If you are older than about six months old, you know this is one of those clich?s that is utterly and totally true. Some would even define experience as learning from your mistakes. Well, the same thing goes for your business efforts.You may be the most diligent and hardest working person in the world. This will not insulate you from bonehead moves and mistakes. Sooner or later, you will fail a client or customer. You ma
      es by substituting numbers or misspellings to find a "suitable" domain name. The main issue is that potential visitors may not remember your "cute" name and never find your site. It is better than the first URL, but not much.

      This example shows another common strategy. Magicians will use a less common extension such as .org , .biz or .tv. It is my belief that a weaker name with ".com" is better than a stronger name without the ".com". Most people don't understand about domain names. The general sentiment among your potential clients is that .com appears more professional than .biz.

      www.Kooool-Magic-2day4U2.tv/

      Pros

      • It's slightly better than the prior example
      • It contains some keywords (mostly misspelled and numberized)
      • It's your own domain name
      Cons
      • Doesn't use .com
      • Words are misspelled
      • Numbers are substituted for words
      • It uses too many hyphens
      • Too long
      • More cute than professional

      Example 3

      The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

      www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

      Pros

      • Full control over design
      • Can use server side scripting languages
      • Can use databases to dynamically create web pages

      Cons

      • Lacks your own domain name
      • Looks unprofessional
      • Hard to remember
      • No keywords in URL
      • URL has no tie to your USP (unique selling proposition)

      Example 4

      The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

      www.TikiMagic.com

      Pros

      • Professional looking URL
      • Domain name uses keywords
      • Domain name uses USPs
      • Easy to remember
      • Full control over design
      • Can use server side scripting languages
      • Can use databases to dynamically create web pages and other great uses.

      Cons

      • Requires more time to maintain
      • Requires a little money to register domain
        SEO Optimizing in Action
        SEO or search engine optimizing is a set of promotion strategies that webmasters have took advantage of for ages to tout websites. SEO marketing gives webmasters options, such as link exchange. Keyword density content, spiders, URL and other tactics are used also. Web titleholders will utilize a selection of options in hopes to get their web pages listed at the top ranks at the major search engines.SEO sometimes is challenging for callow webmasters. Often these strategist falls short of transporting SEO in a way, that cooperation is they to reach top search engines online.Consequently, the seconds are written, saturated in keywords which hefty searc
        re cute than professional

      Example 3

      The third example shows the use of a web host without a domain name. With your own host you will have maximum flexibility over web design. The ability to use server side scripting and databases make this a good approach. The main problem is that without the domain name it still looks unprofessional. Even with the great looking web pages, it still appears to be DIY (do it yourself). A weak domain name is better than no domain name.

      www.WebToastyHosty.com/234asdkjfd/No-hire-me.html

      Pros

      • Full control over design
      • Can use server side scripting languages
      • Can use databases to dynamically create web pages

      Cons

      • Lacks your own domain name
      • Looks unprofessional
      • Hard to remember
      • No keywords in URL
      • URL has no tie to your USP (unique selling proposition)

      Example 4

      The final example is the best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

      www.TikiMagic.com

      Pros

      • Professional looking URL
      • Domain name uses keywords
      • Domain name uses USPs
      • Easy to remember
      • Full control over design
      • Can use server side scripting languages
      • Can use databases to dynamically create web pages and other great uses.

      Cons

      • Requires more time to maintain
      • Requires a little money to register domain
        Starting A Day Care Center Can Be Profitable When Following These Five Ingredients Of Success
        The demand for child day care in the US is rising. This is due to many factors including but not limited to the steady increase of working single mothers, more and more married couples working during the day and parents seeing the benefits of day care on a social and educational level.A viable opportunity exists for day care in most US markets. In 2002 two thirds of all women with preschool aged children worked outside their home. In 1975 only 39% of all women with preschool aged children worked outside their home.It is very attractive to work from home while running a day care business but careful examination of all the details must be considered t
        best of the lot. The domain name ends in .com. It also has the keyword 'magic' in it. It is reasonably short and memorable. It doesn't have any misspellings, hyphens or number4word substitutions. The "tiki" is part of the magician's character concept and is utilized in other marketing efforts. It helps differentiate him from other magicians. The web site is a retro sixties tiki lounge approach. Very unique and very cool. :) We will examine this site in more detail in later articles dealing with effective web promotional strategies.

        www.TikiMagic.com

        Pros

        • Professional looking URL
        • Domain name uses keywords
        • Domain name uses USPs
        • Easy to remember
        • Full control over design
        • Can use server side scripting languages
        • Can use databases to dynamically create web pages and other great uses.

        Cons

        • Requires more time to maintain
        • Requires a little money to register domain name
        • Requires a little more money to host

        Conclusion

        This concludes Part I of Web Design for Professional Magicians. If you have not already done so get your own domain name. Search Google for many cheap places to do so. Email me if you are having trouble with your domain name or registering it. The key points for selecting domain names:

        1. Try to get a .com domain name.
        2. Keep it reasonably short and memorable.
        3. Avoid misspellings and word substitution (4 instead of for).
        4. Limit the use of hyphens.
        5. Try to incorporate your USPs and keywords in the name.