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    Logo Design: What You Need to Know Before Jumping on the Brandwagon
    Your company is branching off a new division. Your organization is starting a new program. You and a couple of cohorts have quit the 9 to 5 (opting for the 24/7) and what pops into your head? "We need a logo! A fine logo, a professional logo. We'll put it on our stationery, business cards, website, brochures and business presentations! We'll wear it on t-shirts! It will make us official and respected. We'll be branded!"Take a deep breath. In the history of design, never once did a design firm single-handedly brand a company solely by the creation of a logo. Logo design by itself is not branding -- it's decorating. The word branding is as ubiquitous today as the word start-up was in the dot com era, but few companies truly understand the heart of branding.Branding is not the logo that you use to represent your company. Branding is to an organization what personality is to a person. We all know it's more fun hanging out with someone who is funny than someone who has no sense of humor but is wearing a cool hat, or someone who is honest than a liar with a nice belt, or someone who is reliable than someone who's a flake with great shoes. We respect people who volunteer their time and energy helping those in need no matter what they're wearing. The outfit is important when it comes to first impressions, but it cannot by itself define a person.A logo is a company's outfit. I have seen companies spend an inordinate amount of time and money to come up with a logo, only to realize a few years later that the logo doesn't represent them effectively and they have to start the process over. Young companies get caught hiring designers to create logos reflecting who they think they should be, rather than who they truly are. Or they hope that branding will develop from the logo, rather than the logo developing from branding. An idiot wearing a great suit is still an idiot. It seems silly to let a designer define your company personality for you -- designers have a lot of practice, but what do they really know about who you are? If you watch the brand evolution of some of this country's oldest corporate giants, you'll notice that their logos all relate somehow to the logo they first created 100 years ago. Coca-Cola is still a script font; it is updated periodically, but it doesn't change much. UPS and Burger King both updated their logos within the past 5 years, but neither veered too far from their originals. These companies understood their own brands very early on. The same is true
    with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role.

    Where will you live?

    Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do.

    BEST PLACES TO LIVE AND WORK?

    Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country.

    Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in a

    Franchise Disclosure Laws Give Upper Hand to Attorneys
    In today’s franchising industry franchisors are forced to have excessive disclosure documents. Franchise Attorneys will collect this data to try to sue you. Every one knows you should never trust an Attorney; that also goes for any Franchise Attorney also. If you are in franchising you will of course need a few of these extorsionists to protect you from other suing franchise lawyers. Franchising Lawyers; 88% are incompetent, so be careful and do you home work. Many hardly know their rear ends from a hole in the ground. Be sure to read the study on the Franchise Attorney, Franchising Lawyer and problems in franchising law.We need a complete overhaul in the industry with regards to franchise attorneys. While participating on the ABA Forum on Franchising for about 4 years, I have been noticing a problem with the aptitude and experience level of those who purport to practicing in the area of franchise law. Several quote “Franchising Attorneys” often ask questions of other attorneys of the group which are things they should inherently know if they claim to be “Franchising Attorneys”. The ABA Forum on franchising, godbless their souls, claims that lawyers from all different experience levels come to the board and ask questions.Well a recent question was asked by a practicing attorney in CA who claims to be a Business and Franchising Attorney on his web site, business cards and advertising asked the question about what disclosure was needed if any if a franchisor gave a franchisee a commission for sending him a buyer. Now many out there may not be too familiar with this, but then again you are not holding yourself out to well versed enough to charge $150-300 per hour for advice on such franchising subjects. This particular question totally infuriates me as a Franchisor, because I am to pay good money for these attorneys who block information from the public domain so they can sell it to me for the price described above. Yet these same people do not know the answer to the questions you ask, they instead call on other attorneys to answer such questions. Then may I ask why we pay them at all? And if you call them on it, and complain about their lack of knowledge they claim you are unprofessional.Well if unprofessional means calling things the way they are then these two-faced attorneys are correct. In my opinion they are thieves, cowards and liars. They should shot and Caesar was correct in his statements as I am here today in this period. Entrepreneurs when they make mistakes pay for those mista
    Before you consider your next job change or even career change, it's crucial that you look at the kind of lifestyle you want today and in the future. As you determine the course of your career path, you’ll discover that other facets of your life will enter into the picture as well—where you life, how you spend your money, how you spend your free time. This career-planning time is also time to think about life planning. When I meet with my clients for the first time, before I ask them what they want to do, I ask them what kind of life they want to live.

    Even in carefree Hawaii, there’s an expression – Pau Hana—meaning “after work,” Until the last decade, most of our lives were built around work and after work. It always seemed upside-down to me that our society encourages us to work long hours at something we hate in order to get a few hours to do something we really love. When I grew up in the Midwest, it was the highest of compliments to be referred to as a ‘good’ worker or ‘hard’ worker.

    Our days are typically divided into getting ready for work, going to work, working, working lunches, working late, going home from work, dinner and doing the work we took home to do and then planning for the next day of work.

    And so day in and day out, 50 weeks a year with two weeks off, we follow this cycle. And we join—you guessed it—the “rat race” until we are so worn out that we have to be retired.

    As we’ve already discussed, you’ll probably have as many as seven careers (or more) in your lifetime. As my mom said so succinctly when I told her the title of this book, “Yes, no more one job.” If you are value-driven and lifestyle-driven, you’ll find it much easier to create a rewarding career, when it fits in with your lifestyle.

    Integrate your life/work choice: not starting over –starting ‘better’!

    Just remember, this time, you’re not starting over—you’re starting “better”. In writing this chapter, I wanted to include spectacular stories of people who would inspire you to believe that you could trade your tie for a lasso and ride the open range or sell your BMW and spend the next season of your life climbing Mt. Everest. But, when I looked at the case histories, I found that some of them are indeed spectacular, but others may appear more ordinary for “getting a life, not just a job” is a highly personal venture.

    Here are three examples of how people not only changed their careers but integrated their choices into their lives:

    I had the good fortune to work with international baseball hero Sadahara Oh, “the Japanese Babe Ruth”. Oh San, as he is called, retired from baseball and yearned to give back to the people some of the joy of the game he had so loved. It was my honor to work with him to set up the World Children’s Baseball Foundation, a camp where kids around the world meet to play ball for a few weeks each year. By sharing what he loved, he created a new career for himself in the process. But he didn’t do it alone. I worked with him to create a board of advisors ranging from Hollywood celebrities to business leaders to other athletes to help make his dream come true. Now he can travel around the world each summer visiting his baseball camps in foreign lands.

    Another extraordinary man was already integrating his career with his lifestyles while he was still in his 20’s. I met Douglas Heir while working with Olympians Mary Lou Retton and Bob Richards on the Wheaties Search for Champions – a national quest for outstanding amateur athletes. Heir was a member of the U.S. Olympic team wheelchair division. He won four medals at the World Olympic Wheelchair games in the javelin and discus competitions. At the time I met him, Heir was also a law student and teaching assistant at Rutger’s University. He would not settle for just one career but rather combined his athletic prowess with his quest for the law.

    Gina, another client, discovered that her true calling was in social work. “There is nothing more fulfilling than helping build a community center brick by brick, board by board with your own hands,” she explains. A stint as a volunteer on a local crisis line led her to go back to school at 35 to get her master’s degree in social work. After she lost her job Enron, she thought the world was over but volunteered at the local YWCA. It was there, working with their ‘displaced homemaker’ program, she realized that just getting another corporate job in Human Resources would not be enough.

    Too old to change your life?

    Many people worry that they are too old to start over. Yet, I’ve found that my clients successfully recareer at all ages. San Francisco actor and writer Dean Goodman dreamed his whole life of doing films, and in his 70’s broke in as a co-star on a Francis Ford Copppola movie.

    In doing research for this book, I came across an interesting fact about illustrator H.A. Rey, noted for his charming drawings of Curious George, the nosey little monkey who is always getting himself in and out of trouble. Rey, who lived from 1898 to 1977, sold bathtubs up and down the Amazon River from the age of 26 to 38 until he married his wife, Margaret. Then he embarked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change!

    Life changes brought on by crisis

    Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer.

    He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role.

    Where will you live?

    Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do.

    BEST PLACES TO LIVE AND WORK?

    Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country.

    Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in al

    4 Great Tips To Spotting & Hiring An AE (Account Executive)
    An associate asked if the role of an Account Executive is so important in a marketing or advertisng agency, how can we identify a good one? What a great question. This is one for the Human Resource history books. Bosses through the ages, have been trying to answer that same question in almost every industry, every company in the world. We cannot answer this question universally, however, from experience, there are certain characteristics that seem to be present among the good AEs.First, let us get something out of the way. Do you need to have a Degree to be a good AE? The simple, most obvious answer is “No!”. But you see, a degree simply shows that the person has an ability to learn AND to apply what has been learnt. No degree, no diploma; but if the person is able to absorb knowledge and experience like a sponge, there is a great AE in the making.Passion. If you have a burning passion for the advertising industry, that is a major plus. The AE is going to need every ounce of that passion to get through the down days. When nothing seems to go right, when every client seems to be an ogre in disguise, when the simplest words become potential libel suits; that is when you dig deep. If there was no passion, this is the time the AE will look at you and say, “Boss, thank you, but no thank you.”, and proceeds to open his own “char kway teow” stall (a local culinary delight from Singapore).Hunger. That is the drive needed to go for each and every project. Couple this with the passion and you have one incredible, committed AE.Is passion and hunger enough? I am passionately hungry for a piece of home-made pecan pie. You know, the crusty crust, the gooey pecan; just like mother used to make? Well, I have the passion for sure; and the hunger, you wouldn’t believe it. But no pecan pie for me. I have no idea how to make one!Knowledge. A good AE must have at least a rudimentary knowledge of marketing and marketing communications. This can be learnt - must be learnt. The role of the Account Executive is the liaison between the marketing/advertising agencies creative brains and the client’s needs. Without a basic understanding of marketing and marketing communications, there is no way that he/she is going to be able to understand the marketing brief. Worse, this is the person who is supposed to interpret it and then work with the creative team to execute it. Will you let a 10-year old bake your wedding cake? Why not let him coordinate your e
    tly when I told her the title of this book, “Yes, no more one job.” If you are value-driven and lifestyle-driven, you’ll find it much easier to create a rewarding career, when it fits in with your lifestyle.

    Integrate your life/work choice: not starting over –starting ‘better’!

    Just remember, this time, you’re not starting over—you’re starting “better”. In writing this chapter, I wanted to include spectacular stories of people who would inspire you to believe that you could trade your tie for a lasso and ride the open range or sell your BMW and spend the next season of your life climbing Mt. Everest. But, when I looked at the case histories, I found that some of them are indeed spectacular, but others may appear more ordinary for “getting a life, not just a job” is a highly personal venture.

    Here are three examples of how people not only changed their careers but integrated their choices into their lives:

    I had the good fortune to work with international baseball hero Sadahara Oh, “the Japanese Babe Ruth”. Oh San, as he is called, retired from baseball and yearned to give back to the people some of the joy of the game he had so loved. It was my honor to work with him to set up the World Children’s Baseball Foundation, a camp where kids around the world meet to play ball for a few weeks each year. By sharing what he loved, he created a new career for himself in the process. But he didn’t do it alone. I worked with him to create a board of advisors ranging from Hollywood celebrities to business leaders to other athletes to help make his dream come true. Now he can travel around the world each summer visiting his baseball camps in foreign lands.

    Another extraordinary man was already integrating his career with his lifestyles while he was still in his 20’s. I met Douglas Heir while working with Olympians Mary Lou Retton and Bob Richards on the Wheaties Search for Champions – a national quest for outstanding amateur athletes. Heir was a member of the U.S. Olympic team wheelchair division. He won four medals at the World Olympic Wheelchair games in the javelin and discus competitions. At the time I met him, Heir was also a law student and teaching assistant at Rutger’s University. He would not settle for just one career but rather combined his athletic prowess with his quest for the law.

    Gina, another client, discovered that her true calling was in social work. “There is nothing more fulfilling than helping build a community center brick by brick, board by board with your own hands,” she explains. A stint as a volunteer on a local crisis line led her to go back to school at 35 to get her master’s degree in social work. After she lost her job Enron, she thought the world was over but volunteered at the local YWCA. It was there, working with their ‘displaced homemaker’ program, she realized that just getting another corporate job in Human Resources would not be enough.

    Too old to change your life?

    Many people worry that they are too old to start over. Yet, I’ve found that my clients successfully recareer at all ages. San Francisco actor and writer Dean Goodman dreamed his whole life of doing films, and in his 70’s broke in as a co-star on a Francis Ford Copppola movie.

    In doing research for this book, I came across an interesting fact about illustrator H.A. Rey, noted for his charming drawings of Curious George, the nosey little monkey who is always getting himself in and out of trouble. Rey, who lived from 1898 to 1977, sold bathtubs up and down the Amazon River from the age of 26 to 38 until he married his wife, Margaret. Then he embarked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change!

    Life changes brought on by crisis

    Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer.

    He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role.

    Where will you live?

    Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do.

    BEST PLACES TO LIVE AND WORK?

    Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country.

    Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in a

    Basics of the Skid Loader: Heavy Agricultural Machinery
    What is a skid loader?A skid loader is a stiff frame machine with mechanical arms that can be fitted with attachments for a wide variety of different tools, including a backhoe, hydraulic breaker, pallet forks, angle broom, sweeper, auger, mower, snow blower, stump grinder, tree spade, trencher, and a wheel saw.Modern skid loaders come in two varieties, a four wheeled system and a rubber track version. Wheeled skid loaders are typically are four-wheel drive and for additional maneuverability, the left and right wheels systems are independent. The track version also referred to as a track loader provides for better digging and pushes performance in higher end models due to less ground disturbance and better traction in un-ideal environments like mud and sand.History of the skid loader machineThe first three-wheeled front-end loader was invented in 1957 by two brothers, Cyril and Louis Keller, in a small machinist shop in Rothsay Minnesota. The brothers conceived the idea to help a nearby farmer with the ignoble task of cleaning up manure for a pole barn. They wanted to help him, and out of this collaboration the first skidder was born.This early machine was eventually purchased by Melrose Manufacturing Company and the Kellers brought on to continue development. Since then it has spread to become a highly valued piece of heavy machinery at construction and engineering site around the globe.What are these machines used for?Due to the wide array of attachments available for these vehicles , they have many uses, but mostly are employed for scrape material from one place to another, carry materials in a bucket and proceed to load them into a truck or trailer.Skid loaders can also be used in tight digging situations where factors limit the practically of using a large excavator, like digging a basement under an existing house. In this situation a skid loader would make use of a ramp at the edge of the site. The loader would proceed to use the ramp to carry materials out of the hole. The skid loader would reshape the ramp by making it steeper and longer as the excavation deepened.Differences between a front loader machine and a skid loader machineThe pivot arms on a skid loader lay behind the driver, alongside the side of the vehicle.Major machine manufacturersMajor manufacturers for skid loaders include the Bobcat Company, Mustang, Case, New Holland, Komatsu, and Caterpillar
    s to business leaders to other athletes to help make his dream come true. Now he can travel around the world each summer visiting his baseball camps in foreign lands.

    Another extraordinary man was already integrating his career with his lifestyles while he was still in his 20’s. I met Douglas Heir while working with Olympians Mary Lou Retton and Bob Richards on the Wheaties Search for Champions – a national quest for outstanding amateur athletes. Heir was a member of the U.S. Olympic team wheelchair division. He won four medals at the World Olympic Wheelchair games in the javelin and discus competitions. At the time I met him, Heir was also a law student and teaching assistant at Rutger’s University. He would not settle for just one career but rather combined his athletic prowess with his quest for the law.

    Gina, another client, discovered that her true calling was in social work. “There is nothing more fulfilling than helping build a community center brick by brick, board by board with your own hands,” she explains. A stint as a volunteer on a local crisis line led her to go back to school at 35 to get her master’s degree in social work. After she lost her job Enron, she thought the world was over but volunteered at the local YWCA. It was there, working with their ‘displaced homemaker’ program, she realized that just getting another corporate job in Human Resources would not be enough.

    Too old to change your life?

    Many people worry that they are too old to start over. Yet, I’ve found that my clients successfully recareer at all ages. San Francisco actor and writer Dean Goodman dreamed his whole life of doing films, and in his 70’s broke in as a co-star on a Francis Ford Copppola movie.

    In doing research for this book, I came across an interesting fact about illustrator H.A. Rey, noted for his charming drawings of Curious George, the nosey little monkey who is always getting himself in and out of trouble. Rey, who lived from 1898 to 1977, sold bathtubs up and down the Amazon River from the age of 26 to 38 until he married his wife, Margaret. Then he embarked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change!

    Life changes brought on by crisis

    Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer.

    He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role.

    Where will you live?

    Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do.

    BEST PLACES TO LIVE AND WORK?

    Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country.

    Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in a

    Reworking Work Ethic - How Our New Employees are Reshaping the Workplace
    “What’s going on with kids these days? They just don’t have the same work ethic we do.” Many have uttered these words in frustration and confusion, expecting it will change eventually. Reality is setting in that “kids these days”, known as the Millennial Generation, don’t have the same work ethic that their older managers and supervisors do. They’re not conforming to Boomer ways; instead they are the catalyst to reworking work ethic altogether.Millennials, in their early to mid twenties, are entering our companies in massive numbers, and they simply don’t view work in the same way we do. The “we” in this case, are representatives from the Baby Boomer generation, likely the ones to be at the helm of today’s organization in management and supervisory roles. We Boomers have been in the majority, enjoyed strength in numbers, and built work-rules and codes of conduct that were clearly understood by our own. But our rules and codes are as cryptic as Morse Code to the younger crowd - here’s why.The Boomer Work Ethic A typical workweek could be sixty hours, and we often bring work home. We had to compete viciously to get to where we are today, and climbing the corporate ladder is an important driver in our success. We have high expectations of ourselves, and others, for contributing 110% or more to the job. Sound familiar? Let’s take a stroll down memory lane to see why.Work ethic was formed long before we got to our first jobs. Our families, schools, neighborhoods, and society molded us into the competitive and driven creatures that we’ve become. We came into the world in big numbers, which meant that we had to frequently compete for the attention of our parents, teachers, and other adults in order to get noticed. We lived with structure and rules and respected authority. We got our first job at a young age, and learned early on what it meant when our bosses said, “it’s my way or the highway”.As we developed in our careers, we found that if we didn’t work harder and smarter than the next person, we could easily be replaced, or eliminated altogether. Therefore, we always worked with our noses to the grindstone and struggled to pull ourselves up to the next rung of the proverbial ladder.Baby Boomer Babies = Millennials Millennials, the children of Baby Boomers, are a completely different animal at work, and we have ourselves to thank for it. Like any parent, we want more for our children than we had ourselves. One of the most obvious displ
    ients successfully recareer at all ages. San Francisco actor and writer Dean Goodman dreamed his whole life of doing films, and in his 70’s broke in as a co-star on a Francis Ford Copppola movie.

    In doing research for this book, I came across an interesting fact about illustrator H.A. Rey, noted for his charming drawings of Curious George, the nosey little monkey who is always getting himself in and out of trouble. Rey, who lived from 1898 to 1977, sold bathtubs up and down the Amazon River from the age of 26 to 38 until he married his wife, Margaret. Then he embarked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change!

    Life changes brought on by crisis

    Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer.

    He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role.

    Where will you live?

    Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do.

    BEST PLACES TO LIVE AND WORK?

    Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country.

    Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in a

    Four Color Printing - Is It Worth The Price?
    Four-Color printing can add a, exciting dimension to your marketing materials that can be much more dramatic than simple one or two-color printing. One or two-color printing is not necessarily inferior to four-color, but the question should be: is four-color printing really necessary for the project on hand?For example, a direct mail piece or marketing brochure that is introducing your company for the first time to a potential customer should make a great first impression and four-color printing may be the best way to communicate your products or services. However, an assembly instruction booklet to be included with a product may work fine as a one- or two-color printing project.Four-Color Pros:Many clients and designers often feel that four-color process printing gives them the most design flexibility. With four-color process printing, any color imaginable can be created, allowing the designer to make text in color or to use graphic elements for emphasis that literally jump off the page.Photographs can be reproduced in color, making product images much more believable and many different colored screen tints are possible giving a designer an almost limitless palette to work with when designing.If you are trying to produce a show-and-tell brochure where photographs are vital to explain a service, process or product, then four-color process printing is your logical choice, regardless of the price.Four-Color Cons:Four-color printing is usually considered much more expensive than one and two-color printing. Generally, the same brochure quoted as four-color versus two-color can easily be as much as 200-400% more expensive since there are four printing plates involved, and there is a lot more pre-press work involved.While printing costs have become much more competitive over the last few years as more printers have gone to digital printing (with digital files outputting directly to plates), the pre-press work is still quite involved, though much of it is now done by graphic designers, instead of by printers.If you have photographs or transparencies, they will need to be scanned, though digital photography does eliminate the need for scanning. Color images will still need to be color corrected and in some cases, some work will need to be done in PhotoShop to improve a photograph's contrast and clarity.Other pre-press work may include converting photograph files from RGB to CMYK and making sure all images are sized properly and have
    with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role.

    Where will you live?

    Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do.

    BEST PLACES TO LIVE AND WORK?

    Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country.

    Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in alphabetical order) Atlanta, Boston, Dallas, Houston, Los Angeles, New York, Phoenix, San Diego, San Francisco and Washington C. No wonder so many ‘dot-com’ alumni moved to the Sunbelt cities.

    SMALL TOWN OR BIG CITY: TECH TAKES WORK ANYWHERE….

    If you’re raising kids, you’ll want to choose a family-oriented community. The organization Zero Population Growth considers 10 factors including population stability, crowding, child health, crime, education, air quality and water resources in determining their top cities. But you may want to find out where the best hiking trails are our where the best fishing ponds are located so that you can enjoy your favorite hobbies together with your family.

    Remember, “bigger isn’t always better”. A Zero Population growth spokesperson says, “We found a strong correlation between the size of a city or metropolitan area and the overall stress on children”.

    To find out more about other areas of the country and even job opportunities in Europe or Asia, check with chambers of commerce and online. Many will send you sophisticated packages including fancy DVD’s of their town. In fact, some chambers and Economic Development groups will refer you to local recruiters for their area, if you have a skill they need. Or just head to the area you’re interested in for a quick weekend. Recently, while staying at a bed and breakfast in a small rural town, the owner tried to get one of my career clients to change her life and help start a local museum with her. All my client had intended to do was visit the area where her grandparents had owned a farm, but the weekend trip turned quickly into a career and life opportunity.

    Matching what you want to do with where you want to live can be a creative process. Think about “your” career and life choices. How could you make them happen in a big city? In a small town? Let’s look at these two options with a few different career choices.

    1. Want to be a writer/novelist or screenwriter?

    Big city: You may choose to be a tech writer at a major computer firm by day and write science fiction tomes by night. You may want to hit New York and get an old college roommate who lives there to underwrite your off-off Broadway play. Or look up that college celebrity you went to grade school with and head to Hollywood to see if you can get a gig writing for her new reality show.

    Small town: Consider turning your family’s Mountain cabin into a writer’s retreat and bring in some old professors to lead some seminars – go ahead, be brave moderate some of the short story workshops yourself. You can telecommute to your company’s headquarter’s in Denver from your ski chalet in Aspen. Really think ‘outside-the-box’, love Yosemite –go ahead and set up a regional theatre repertory program on weekends and work as a forest ranger during the week. Who knows one of the highly-stressed tourist’s you meet may be a Broadway talent agent.

    2. Yearn to be a travel tour leader or a river rafting guide?

    Big city: You may choose to create ‘arm-chair’ multimedia adventures for local travel firms or get a gig with your local cable station and start your own travel show.

    Small town: Check out the scores of caverns, caves or other natural resources nearby and become a tour guide for adventure trips. Organize a 21st Century travel blog online linking handicapped travelers together for the adventures of their lifetime.

    3. Want to own your own business?

    Big city: Are you a great barbecue chef? Consider setting up your own weekend barbecue catering business as fund-raisers for schools and other non-profits.

    Small town: Open up a summer-time only open-air barbecue pit near the largest campground in the area. In the winter, find a major food conglomerate to buy your family secret barbecue sauce recipe.

    4. Want to sail around the world?

    Big city: head to the nearest marina and open up a ‘time-share’ visit for other would-be sailors who can help finance the boat of your dreams. Borrow a pal’s Digital Video camera and document wealthy yacht-owner’s special occasions. You get to sail for free while you sharpen your film prowess.

    Small town: Teach sailing to the scouting troupes in the area or design a senior’s only class for everyone who shares your dream.

    EXPERIMENT:

    To challenge you creativity, consider small-town/big city options for the following careers and lifestyles:

    *Making a contribution to the world.

    *Preserving local history.

    *Share a love of gardening and landscaping.

    As you consider your lifestyle choices and where you’d like to live, there are other factors you may want to weigh:

    *Your family situation. Do you have a spouse? Do you want one? Children? Are you a single parent? Does an ex-spouse have visitation rights? Are you single looking for a new partner? Do you have any family commitments that might keep you in a certain area?

    *Your bank account. Do you have at least six-month’s living expenses to get you started in your new community? Keep in mind that the cost of living varies from community to city. Six months bed and board in a small town might total only $10,000 or less, while in a big metropolitan city that might not even cover moving expenses for a family of four.

    *Your hobbies and leisure life. Can’t live without a quiet walk in the country each weekend? Do you thrive on theatre and nightlife? Whether it’s rock climbing or rodeo wrangling, make sure you choose a locale that’s compatible with you recreational interests or be prepared to start your own rodeo.

    *Your social life. True, you can meet terrific people just about everywhere you go. But you may find that your social life revolves around your church or synagogue. All too often many of my clients depend on work to spark their social activities, and when they change jobs they feel left out. Plan to hook up with local community organizations or your alumni chapters in the new location.

    But what if you can’t afford to move?

    Like many of my clients, you may feel limited by lack of resources – the green kind! But don’t worry, there are ways to beat th

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