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Atricle Dump - Financial Services Security Frauds In India - A Threat Or Just A Myth
Most businesses do a very thorough job of defining their target audience for their service or product, and many have high-priced ad campaigns to reach that select group of people. From niche-specific industry journals, to focused magazines and newspapers, to locale-based promotions, a good deal of thought goes into generating interest. But does the same amount of brainstorming occur for answering questions as a result of that publication?Unfortunately, many businesses don’t consider what happens after customers see the ads; the hope is that folks will knock down the doors or phones will ring off the hook. Business owners assume that their front-line employees will be able to service just about every question or concern, but quite often, failure to do just that will result in the customer going away, never to return.<
It’s estimated that your prospect is inundated with 17 different solicitations in his mailbox every week. So, like most of us, he checks his mail with his sales-defense shields on high. He sorts his mail standing over a trash can, giving each piece about 3 seconds consideration before deciding its fate.Your job is to get past those defenses and get your letter opened. And your envelope has a lot to do with your chances for success.There are two common tactics in sales letter envelopes. Tactic #1 is to try getting in under the radar: Leave the envelope blank, hand write the address if possible, and leave the return address blank (or include only the actual address, with no company name). Hopefully, your prospect will mistake you for an actual personal letter, and you’ll at least get opened.Tactic #2 is to come
Recent survey by KPMG says that there is a digression in the Industry nature which is facing security threats .Some four years back it was the IT outsourcing industry and retail industry which were most prone to data theft. But now the nature has changed. Most of the frauds uncovered recently have been faced by companies dealing in financial services. Banking/Insurance/mutual funds/AMCs are the first category of company facing threats. The next is NBFCs, Investment Banks, Venture Capitalists, Private Equity.the other categories mentioned in the survey are – Media/Software, Retail/Consumer products, Foods/Beverages, transportation, Power/energy. The threat perception of these sectors is generally higher mainly on account of the nature of their businesses and high growth rates achi
I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.The difference in results were staggering.Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.Surprised? Let's investigate the benefits of RSS advertising versus email ads.RSS advertising has a number of 'superior' advantages compared to email ads:1. RSS feeds does not face a delivery issue in an anti-SPAM environment that is being filled with filters, anti-virus software or whatever program that is put in place by the user to block SPAM and unwanted emails.2. RSS feeds cost ZERO to track. With a burned feed, you can easily track how
SFA saves you time & money The advent of automated sales force technology allows businesses to subscribe to already built, on-demand, customizable services without the high fees for maintenance and other costs associated with the large, daunting process and time involved in creating a large, corporate version of sales force automation.SFA allows you to concentrate more on your business The architecture of sales force automation allows for a decrease in total ownership cost, risk reduction, less wasted time, and the ability to concentrate on business and management instead of technology. This means that you have more time and energy to give to the success of your business.Contract management comes with SFA Essentially, it allows companies to manage a contract's lifespan by shortening approval cycles for
Knowledge is power. It's amazing how many of us know this, and how few people actually use this in a practical way. If you're interested in eBay selling, knowledge is the number one thing that will separate you from the competition. EBay sellers with knowledge are the ones who are multimillionaires, while those eBay sellers who never bothered to learn the successful secrets of eBay selling are the ones who are making a few dollars a week from one of the most exciting online moneymaking ventures in years.Part of the problem is that it is so easy to get started with eBay selling -- you can simply sign up, take the demos, and start posting your products online. Many eBay sellers do just that, and their profits are small. Smart sellers, though, know that they need additional information in order to truly create online success.
Americans are known for their short attention spans, and this is certainly true at the trade show exhibit hall. With a crowded trade show display floor bursting with hundreds of trade show exhibits, the essential job of the exhibitor is to attract immediate attention with a compelling trade show exhibit display.Finding a fast way to capture visitor interest with an exciting trade show display booth is quite a challenge. Trade show attendees want a quick fix. Catchy trade show graphics can give a bold deliverance of message and humor can be used effectively too; but the trade show exhibit also has to be consistent with the exhibitor company’s marketing message.To be successful, the trade show booth design must answer the visitor’s three key questions -- who the exhibitor is, what they do, and why a visitor should sp
Why are the Organizations threatened by fraud?
According to a survey lack of ethical values has been identified as one of the main reasons for frauds in organizations. Some of the other reasons can be enumerated as follows:
- dissatisfaction among employees
- poor internal controls
- lack of ethical values
- collusion between vendors and employees
- inadequate background checks on prospective employees
management override of control
How were these frauds detected?
Majority of these frauds were detected by a company's own internal audit or
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