Loyalty is Heartfelt
In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth.The dominant view of loyalty in financial services equates loyalty with simple continuity of service. “If they keep on dealing with you, that means they’re loyal.” This makes sense, but it lacks a basic understanding of what motivates people to be loyal.This view also supposes that people become loyal to whomever best satisfies their service requirements. “If they can read statements that arrive on time, and find good numbers in them, then you just need be nice and keep it up.” This makes sense, too. But does loyalty come simply from satisfying requirements and smiling?By conventional wisdom, good investment performance and reliable admin are not quite enough from investment advisors or financial planners. Indeed, they strive to have impressive diplomas and professional certifications, to dress for success, and to express clever perspectives. This makes sense, too. Yet, most of their clients simply assume the diplomas and certifications. People want something more.connectedness the edgeThe conventional wisdom lacks edge. Here’s that edge: connectedness – mutual connection with the individual or institution. Some have it and don’t know how or why. Some credit their office d?cor, and they might be right. D?cor has more draw power in a place with heart, though, where people connect.True loyalty goes both ways. A customer who feels connected goes right past the competitor’s grand opening celebrations to deal with one

Good Landing Page Design Tips
What is a landing page?It's the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.The goal of landing page is to cause your visitors to take definite action. You don't want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.Here are some tips to design a good landing page...1.Content RelevanceYour landing page content must be relevant to what people were looking for when they applied the click through. The closer the match is the higher the chances of conversion.2.Be ConciseNet writing is different than offline writing. Generally, when people surf the Internet they give short attention span to what they are reading. So be concise. When visitors arrive at your landing page they are already predisposed to buy, or they want to get more information of your product or service. By all means give them information but be concise. Don't use more than three sentences to communicate a point. Think through and concise what you want to say. Use bulleted list to communicate the benefits of your product or service.3.Get straight to the pointThe landing page is a highly customized marketing copy for your product or service or affiliate product or service. Don't distract you

9 Marketing Credos for a Thriving Business
1. Differentiate or Die! You Must Stand Out From the Pack. Don’t become another “me too” option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price – a tough arena to play in.2. You Are in Two Businesses... The Business of DELIVERING Your Products and Services AND The Business of MARKETING Them. You're better off being a GREAT marketer and have adequate ability at what your business delivers than have great ability at what your business delivers and be an average marketer.3. Know Thy Target Audience! Who exactly is your ideal customer? What do they look like? Where do they hang out? What is their decision making process? Keep drilling down until you are crystal clear and can visualize them in your head. Then focus your marketing efforts directly at them.4. The Internet is Simply Another Medium to Reach Your Target Audience – Don’t Be Intimidated by it! You do not need to be a computer expert to market your business online. Nor do you need to go it alone. Help is all around us, we just have to ask for it.5. Consistency Is Key! This is where the old clich? “Out of sight out of mind” really holds true. You must have consistency in the look, feel and frequency of delivery of your marketing efforts. This builds a level of comfort between you and your prospects and helps you maintain “top of mind” presence with them.6. Apply the Rule of Five to Your Marketing Efforts Every Day. Commit to doing at least 5 things per day to market your business and see your business soar!7. Have a Plan! Know the 5 W’s – Who, What, When Where, and Why of every marketing initiative you take. Add to that a financial forecast for

Does Your Downline Ever Ask You, 'Who Makes the Most Money in MLM?'
I get asked that by rookie network marketers all the time. They want names, companies, and documentation. And although it is tempting to give them a laundry list of 7-figure earners, I have found a much more productive answer.When asked, 'Who makes the most money in MLM?' I answer their question with a question.'Do you mean in dollars or PSU's?'And naturally, the rookie gets a quizzical look on their face and asks the expected question, 'What's a PSU?'I smile, and say, 'The top network marketers in the world are the best at solving other people's problems. Rather than getting paid once with a dollar, a pound, a yen, or a deutschemark, they prefer to earn over and over again in Problem Solving Units...'You see, if you have a prospect who has problems with their finances, their lack of time freedom, their lack of job security, their lack of recognition, you have a far better earning opportunity than in trying to sell them some wonderful multi-level website, shampoo, vitamin, long-distance, or water filter.It's easy to sell them some of your product. It takes a far more patient networker to uncover a prospect's problems, and then show them a solution.The highest paid networkers in the world are simply the best at finding and solving problems. Far more people in the world have dissatisfaction with money and freedom issues than anything else, even weight loss. Only 52% of North Americans are overweight, but 4 out 5 don't love their job or their income.Product enthusiasts argue that product has to move. Absolutely. Huge quantities of mlm products move as a by-product of solving people's financial and time freedom problems.By patiently asking significant questions, problems

What Is Business Mentoring?
Everyone in business can benefit from having a business mentor, business mentoring simply means having someone around who you can share your ideas with and they can give their thoughts back to you about your ideas, as well as bringing in their own.This essentially can take a huge weight off your shoulders, as you not only have someone to test your ideas and thoughts out on, but also you are able to gain from their experiences in business. Business mentoring while being a Godsend to anyone in business is especially useful for those who are just starting out in business.All business mentors will have had a great deal of experience in a wide range of aspects in business and will be able to pass this experience onto the less experienced.Besides bringing a feeling of relief that there is someone on your side and this alone is a huge bonus, your mentor can also help you to focus on what is needed, along with helping you to pause, take a step back and think about the original goals that you set out for yourself and the company. Many problems and much anxiety are caused simply because a person has lost sight of their goals and what it is they originally set out to achieve. The biggest asset to having a business mentor around is the confidence that can be instilled simply by knowing you have someone there if needed.A good business mentor should have certain qualities; one of the most important aspects is having the ability to empathise with people and to be able to listen to their problems. Along with offering essential good advice which is practical they must also be able to offer sympathy and support when this is needed and be able to determine the right moment it is needed.Having experience in the ma

Listening Techniques For More Effective Meetings, Part I
We all know what it’s like when a meeting doesn’t go smoothly. Discussions get derailed, tempers start to fray, and things are seldom resolved to everyone’s satisfaction. In such situation, the problem is often the result of poor communication—and poor communication is frequently caused by poor listening.Fortunately, there are some simple techniques which can be used to mitigate this problem. The most basic of these is called “active listening.” Now, I know what you’re thinking; this sounds like some goofy technique that simply states the obvious and wastes one’s time. The problem, however, is that most people consider themselves to be good listeners, but very few actually are.An active listener does three important things:First, he looks and sounds interested in the speaker. This requires looking directly at the speaker, maintaining eye contact if possible. By doing so, we let the speakers know that we are genuinely interested in what they have to say. (Admittedly, in many Western cultures, too much eye contact can make the speaker feel self-conscious. The key is to strike a balance, giving the speaker enough attention to convey understanding and interest.) It also helps to use vocalizations such as "uh-huh" and "yes" to encourage the speakers to continue.Second, an active listener strives to adopt the speaker's viewpoint. Try to see things from her point of view—especially if you find yourself disagreeing! Avoid interrupting or finishing that person’s sentences. Even if you disagree, try to suppress your initial reactions and respond from the speaker's frame of reference, not your own. Expressing dissent too quickly can be disastrous, if one has not properly understood a colleague’s point