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    Advertising Headlines and How to Write Them
    1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone. That will only cause women to think that your ad does not apply to them.2. Appeal to your reader’s self-interest with your
    to hire someone else, and get their recommendations.

    Know the types of recruiters RETAINED RECRUITERS are hired as the employer’s exclusive agent to find the desired candidate, generally for higher-level positions. Because the employer has already committed to pay the recruiter’s fee, working with a retained recruiter will not make you more expensive.

    CONTINGENCY RECRUITERS get paid only if they present the candidate the company hires. These recruiters can be useful allies in finding positions and reaching companies you might not find on your own. They can also be an obstacle to being hired because using these recruiters adds a middleman to the hiring process -- and thousands of dollars to the employer's hiring budget. This could cost you the job or handcuff you in salary negotiations.

    Clearly communicate with contingency recruiters about the connectio

    Call Center Benefits
    Are you a business owner looking to make use of call centers and the services they provide? The use of call centers can increase your productivity. What does this mean for the small business person? It means an increase in your bottom line - truly a benefit derived from the use of call centers and the services they provide.Call centers offer business services that typically include telemessaging, order collection, customer service options, customer care, outbound calls that follow leads, and more. Plus, the services supplied by call centers are offered in multi-lingual options - representatives that speak Spanish, French, Chinese and English will be handling your clientele and increasing yo
    Career Counselors

    “Understand that career counselors and recruiters offer two different services”

    Career counselors / coaches offer one on one session’s. They help answer the clients many questions of “How to make a successful career transition.” When you have been networking, answering ads, meeting with support groups but are not getting results than you might think about seeing a career counselor / coach. They can help you identify why or what pieces you are missing to get lasting results. Typically recruiters look for the degree and the list of your skills in order to get you in front of the decision maker for an interview. However recruiters often don’t have the skills to help clients transition into new or different careers, ace and prep you for the interview, or negotiate the best offer. I’ve listed more below about what to look for when you use a recruiter. Here are four clear differences that career counselors / coaches provide that typically recruiters do not.

    1. Career counselors provide a holistic approach to measure the correct career fit

    2. Career counselors provide a systematic / step by step career approach.

    3. Career counselors partner and walk through each stage of the career transition together

    4. Career counselors manage the client’s emotional swings with long career campaigns

    Recruiters can be valuable allies for those seeking to advance their careers. But they’re not career counselors / coaches. If you choose to work with recruiters be aware of the following five guidelines..

    Cheryl made a big mistake when she lost her job during a severe industry tailspin. Because she had no connections in other industries, she thought, “I’ll talk to a couple of recruiters. They’ve come through in the past, and soon I'll have a great job.” She contacted several recruiters and waited. Several (very expensive) months later, Cheryl was still waiting.

    She was baffled. She’d been a top performer. Finally, in exasperation, she asked one recruiter why he wasn’t presenting her. She was shocked when he said his clients demanded same-industry experience, and he would lose professional credibility by presenting her.

    Cheryl learned the hard way that it is critical to be savvy when using recruiters but not to rely on them as if they were career counselors.

    Understand their incentives It pays to remember that recruiters don’t make money by providing career counseling (although, hopefully, that is a result of their work). They make money by finding suitable candidates for client companies. Job hunters are not the customer; they are the product.

    Make sure you are a viable candidate Companies won’t pay big fees to recruiters -- unless there’s a good reason:

    1. The candidate they want can't be found by a help-wanted ad.

    2. They want someone who has many years of experience in their specific industry (not career changers).

    3. They want to raid a competitor.

    4. They have high-turnover positions, and they want a fresh stream of bodies.

    If you skills are rare and in demand, you have substantial experience in your field, or you want to work for a competitor—then recruiters can be helpful. Otherwise, they can get in your way and you may want to consider a career counselor.

    Use your network to find good recruiters Ask friends and colleagues if they have used recruiters in the past, either to find their own job or to hire someone else, and get their recommendations.

    Know the types of recruiters RETAINED RECRUITERS are hired as the employer’s exclusive agent to find the desired candidate, generally for higher-level positions. Because the employer has already committed to pay the recruiter’s fee, working with a retained recruiter will not make you more expensive.

    CONTINGENCY RECRUITERS get paid only if they present the candidate the company hires. These recruiters can be useful allies in finding positions and reaching companies you might not find on your own. They can also be an obstacle to being hired because using these recruiters adds a middleman to the hiring process -- and thousands of dollars to the employer's hiring budget. This could cost you the job or handcuff you in salary negotiations.

    Clearly communicate with contingency recruiters about the connection

    The Fire Alarm Technician Plays an Important Role in Public Safety
    There is a long list of career paths that may interest those who wish to help make the world a safer place for us all. Careers in police work, fire fighting, and ambulance service may come to mind. However, there are other careers –important careers- that also play an equally pivotal role, but many of those careers are lesser known than their high profile counterparts. A fire alarm technician is one of those careers.A fire alarm is a critical element of safety that each of us relies upon for our personal safety at work, home, and play. Fire alarms save lives and protect property each and everyday, and not one of us would ever consider buying a home or working in an office that did not have a fu
    er. Here are four clear differences that career counselors / coaches provide that typically recruiters do not.

    1. Career counselors provide a holistic approach to measure the correct career fit

    2. Career counselors provide a systematic / step by step career approach.

    3. Career counselors partner and walk through each stage of the career transition together

    4. Career counselors manage the client’s emotional swings with long career campaigns

    Recruiters can be valuable allies for those seeking to advance their careers. But they’re not career counselors / coaches. If you choose to work with recruiters be aware of the following five guidelines..

    Cheryl made a big mistake when she lost her job during a severe industry tailspin. Because she had no connections in other industries, she thought, “I’ll talk to a couple of recruiters. They’ve come through in the past, and soon I'll have a great job.” She contacted several recruiters and waited. Several (very expensive) months later, Cheryl was still waiting.

    She was baffled. She’d been a top performer. Finally, in exasperation, she asked one recruiter why he wasn’t presenting her. She was shocked when he said his clients demanded same-industry experience, and he would lose professional credibility by presenting her.

    Cheryl learned the hard way that it is critical to be savvy when using recruiters but not to rely on them as if they were career counselors.

    Understand their incentives It pays to remember that recruiters don’t make money by providing career counseling (although, hopefully, that is a result of their work). They make money by finding suitable candidates for client companies. Job hunters are not the customer; they are the product.

    Make sure you are a viable candidate Companies won’t pay big fees to recruiters -- unless there’s a good reason:

    1. The candidate they want can't be found by a help-wanted ad.

    2. They want someone who has many years of experience in their specific industry (not career changers).

    3. They want to raid a competitor.

    4. They have high-turnover positions, and they want a fresh stream of bodies.

    If you skills are rare and in demand, you have substantial experience in your field, or you want to work for a competitor—then recruiters can be helpful. Otherwise, they can get in your way and you may want to consider a career counselor.

    Use your network to find good recruiters Ask friends and colleagues if they have used recruiters in the past, either to find their own job or to hire someone else, and get their recommendations.

    Know the types of recruiters RETAINED RECRUITERS are hired as the employer’s exclusive agent to find the desired candidate, generally for higher-level positions. Because the employer has already committed to pay the recruiter’s fee, working with a retained recruiter will not make you more expensive.

    CONTINGENCY RECRUITERS get paid only if they present the candidate the company hires. These recruiters can be useful allies in finding positions and reaching companies you might not find on your own. They can also be an obstacle to being hired because using these recruiters adds a middleman to the hiring process -- and thousands of dollars to the employer's hiring budget. This could cost you the job or handcuff you in salary negotiations.

    Clearly communicate with contingency recruiters about the connectio

    Applying Blue Ocean Strategy to Product Development
    Henry Ford didn't invent the car. He wasn't even the first manufacturer of the car. In fact, when he jumped into the industry, there were more than 500 manufacturers building automobiles. That's a heavy market. It's what some call a red ocean, tainted by the battling competition. So, why is it that we think of Ford when we think of cars? Because he didn't sail that red ocean. He made a blue ocean strategy that not only built long-term brand equity, but brought the cost of a car down from $1,500 to $250 in a matter of a few years, sending him into uncontested market space.Not long ago, W. Chan Kim and Ren?e Mauborgne detailed the benefits of a blue ocean strategy in the Harvard Business Review.
    ht, “I’ll talk to a couple of recruiters. They’ve come through in the past, and soon I'll have a great job.” She contacted several recruiters and waited. Several (very expensive) months later, Cheryl was still waiting.

    She was baffled. She’d been a top performer. Finally, in exasperation, she asked one recruiter why he wasn’t presenting her. She was shocked when he said his clients demanded same-industry experience, and he would lose professional credibility by presenting her.

    Cheryl learned the hard way that it is critical to be savvy when using recruiters but not to rely on them as if they were career counselors.

    Understand their incentives It pays to remember that recruiters don’t make money by providing career counseling (although, hopefully, that is a result of their work). They make money by finding suitable candidates for client companies. Job hunters are not the customer; they are the product.

    Make sure you are a viable candidate Companies won’t pay big fees to recruiters -- unless there’s a good reason:

    1. The candidate they want can't be found by a help-wanted ad.

    2. They want someone who has many years of experience in their specific industry (not career changers).

    3. They want to raid a competitor.

    4. They have high-turnover positions, and they want a fresh stream of bodies.

    If you skills are rare and in demand, you have substantial experience in your field, or you want to work for a competitor—then recruiters can be helpful. Otherwise, they can get in your way and you may want to consider a career counselor.

    Use your network to find good recruiters Ask friends and colleagues if they have used recruiters in the past, either to find their own job or to hire someone else, and get their recommendations.

    Know the types of recruiters RETAINED RECRUITERS are hired as the employer’s exclusive agent to find the desired candidate, generally for higher-level positions. Because the employer has already committed to pay the recruiter’s fee, working with a retained recruiter will not make you more expensive.

    CONTINGENCY RECRUITERS get paid only if they present the candidate the company hires. These recruiters can be useful allies in finding positions and reaching companies you might not find on your own. They can also be an obstacle to being hired because using these recruiters adds a middleman to the hiring process -- and thousands of dollars to the employer's hiring budget. This could cost you the job or handcuff you in salary negotiations.

    Clearly communicate with contingency recruiters about the connectio

    Document Shredding and Document Security: Protecting Your Vital Information
    Document security and document shredding have never been more important before and are bound to impact our lives in a way that we just can’t imagine. If you see a proliferation of document shredding units or document shredders, you are witnessing the new wave of privacy protection.Document shredding, document security and what they mean to us is symptomatic of the world we occupy. The times that we live in today are new, wonderful and enchanting times where technology and a more evolved intellect ensure that the outmoded lifestyles of the past are but just a legacy remaining in the inner recesses of some of our minds. Information today is absolute power and the keeper of this Holy Grail remains
    nters are not the customer; they are the product.

    Make sure you are a viable candidate Companies won’t pay big fees to recruiters -- unless there’s a good reason:

    1. The candidate they want can't be found by a help-wanted ad.

    2. They want someone who has many years of experience in their specific industry (not career changers).

    3. They want to raid a competitor.

    4. They have high-turnover positions, and they want a fresh stream of bodies.

    If you skills are rare and in demand, you have substantial experience in your field, or you want to work for a competitor—then recruiters can be helpful. Otherwise, they can get in your way and you may want to consider a career counselor.

    Use your network to find good recruiters Ask friends and colleagues if they have used recruiters in the past, either to find their own job or to hire someone else, and get their recommendations.

    Know the types of recruiters RETAINED RECRUITERS are hired as the employer’s exclusive agent to find the desired candidate, generally for higher-level positions. Because the employer has already committed to pay the recruiter’s fee, working with a retained recruiter will not make you more expensive.

    CONTINGENCY RECRUITERS get paid only if they present the candidate the company hires. These recruiters can be useful allies in finding positions and reaching companies you might not find on your own. They can also be an obstacle to being hired because using these recruiters adds a middleman to the hiring process -- and thousands of dollars to the employer's hiring budget. This could cost you the job or handcuff you in salary negotiations.

    Clearly communicate with contingency recruiters about the connectio

    Catch the Newest Wave in MLM Marketing:The “No Lie” Approach
    To be sure, there are trends in our industry that are unmistakable. Compensation plans come and go. Promotional fads come and go. Product fads come and go. In fact, as volatile as our industry is --- practically every aspect of our business is in constant evolution and transition.That’s what I LOVE about this business . . . the excitement and unpredictability of it, the very thing, I suppose, that scares a lot of people.As a constant student of network marketing, I have watched with interest as people have criticized it all and analyzed the weaknesses of companies out there. Some of the major complaints I have heard are:“The compensation plan is too hard . . . it’s for big h
    to hire someone else, and get their recommendations.

    Know the types of recruiters RETAINED RECRUITERS are hired as the employer’s exclusive agent to find the desired candidate, generally for higher-level positions. Because the employer has already committed to pay the recruiter’s fee, working with a retained recruiter will not make you more expensive.

    CONTINGENCY RECRUITERS get paid only if they present the candidate the company hires. These recruiters can be useful allies in finding positions and reaching companies you might not find on your own. They can also be an obstacle to being hired because using these recruiters adds a middleman to the hiring process -- and thousands of dollars to the employer's hiring budget. This could cost you the job or handcuff you in salary negotiations.

    Clearly communicate with contingency recruiters about the connections you have made on your own, so you won’t have an extra fee attached to you unnecessarily.

    Be proactive and in control Whether you’re employed or not, maintain visibility in your field. The things that get you hired also get recruiters to notice you. Be active in your professional association, keep your network vital and participate in committees.

    Some job hunters find it soooo tempting to take “the easy way” when job hunting by letting the recruiters do all the work. Talk to recruiters, but be proactive and maintain control of your search. Only 5%-15% of people find jobs through recruiters. Do all you can on your own to uncover other opportunities so that:

    1) If the recruiters don’t come through, you’re not sitting around waiting.

    2) You’re not limited to what a recruiter offers. Through your own efforts and the help of a career counselor you can uncover more -- and perhaps better -- options, and have more choice about your next position. Visit http://www.activ8careers.com to take a free career assessments that will help identify if your in career pain.

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