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Atricle Dump - Most Valuable Asset
Business and Relationships now welcomed the opportunity to represent our young firm. When our Vice President shared the story with me, I was shocked. In 1988 we had lost 34 percent of our business, and it took us 2 years to make it up and survive as a firm. That heartache could now give us a new business opportunity in a different firm because I had maintained a good name. A good name may be working in ways that you are never allowed Management is relationships; sales is relationships; service is relationships; office politics is relationships. Salaries and bonuses; vacations and office assignments; training and education --- all relationships.Shopping is business; handling the checkbook and credit cards are business; life insurance is business; health is business; who’s doing what and when is business. We say, “let’s get down to business.’ That’s relationship.I have not seen the separation. Is “the separation of Church a Outsourcing of Customer Services & American Labor Force? What is the most valuable asset that your firm possesses? Is it your technology, trade secrets, credit line, or customer base? Although we realize the importance of these, most of us believe that our people or our leadership teams are most valuable to us. However, there is another asset that may be even more important as your business matures. A good name or reputation allows your firm to attract quality leaders, excellent employees, key customers, and financing.Outsourcing cannot be considered a new phenomenon even though the rising attention toward this subject has brought lots of important issues into the daylight. Lots of service and even manufacturing companies started creating jobs overseas to gain wider access to foreign markets. They act as consultants auditors and perform other functions where their customers are. Putting it in other words, they have found customers and came to serve them. Another reason for a big number of emerging foreign companies overse Proverbs 3:4 tells us that we should desire the favor of both God and Man. We are reminded that a good name is more valuable than great riches (Proverbs 22:1). In a business environment in which we demand performance quarterly and we exchange CEOs more often than our cars, a good name is a rare commodity. In recent months I was reminded that a good name can produce investment returns for many years. Last year, our three-year-old marketing firm was looking for key brokers to represent our new product to the nation’s larger retail chains. Our Vice President was interviewing a broker to call on the world’s largest retailer. The broker asked him about the owners of our firm and the Vice President shared my name. The broker immediately volunteered to take our line. He shared that 15 years ago he had worked as the buyer for that same retailer. Because of the instigation of a policy to buy direct, he took the business away from my distribution firm. Within three months he knew that the decision was wrong. When he went to his boss to change the decision, he was prohibited from doing so, but he continued respect our distribution firm and me as leader. He now welcomed the opportunity to represent our young firm. When our Vice President shared the story with me, I was shocked. In 1988 we had lost 34 percent of our business, and it took us 2 years to make it up and survive as a firm. That heartache could now give us a new business opportunity in a different firm because I had maintained a good name. A good name may be working in ways that you are never allowed t Mistake 3 - Neglecting Your Current Clients ders, excellent employees, key customers, and financing.This is part 3 of the 7 Biggest Business Mistakes Health Practitioners Make.----------------------------------------------------------------------Mistake 3: Neglecting Your Current ClientsDo you know the feeling of always being the one to contact a friend and never being contacted in return? It will not take long until you stop calling her a friend and then stop making contact.Now ask yourself how often you have made contact with your current clients? If you have ever do Proverbs 3:4 tells us that we should desire the favor of both God and Man. We are reminded that a good name is more valuable than great riches (Proverbs 22:1). In a business environment in which we demand performance quarterly and we exchange CEOs more often than our cars, a good name is a rare commodity. In recent months I was reminded that a good name can produce investment returns for many years. Last year, our three-year-old marketing firm was looking for key brokers to represent our new product to the nation’s larger retail chains. Our Vice President was interviewing a broker to call on the world’s largest retailer. The broker asked him about the owners of our firm and the Vice President shared my name. The broker immediately volunteered to take our line. He shared that 15 years ago he had worked as the buyer for that same retailer. Because of the instigation of a policy to buy direct, he took the business away from my distribution firm. Within three months he knew that the decision was wrong. When he went to his boss to change the decision, he was prohibited from doing so, but he continued respect our distribution firm and me as leader. He now welcomed the opportunity to represent our young firm. When our Vice President shared the story with me, I was shocked. In 1988 we had lost 34 percent of our business, and it took us 2 years to make it up and survive as a firm. That heartache could now give us a new business opportunity in a different firm because I had maintained a good name. A good name may be working in ways that you are never allowed The Right Financial Advisor for You t a good name can produce investment returns for many years. Last year, our three-year-old marketing firm was looking for key brokers to represent our new product to the nation’s larger retail chains. Our Vice President was interviewing a broker to call on the world’s largest retailer. The broker asked him about the owners of our firm and the Vice President shared my name. The broker immediately volunteered to take our line. He shared that 15 years ago he had worked as the buyer for that same retailer. Because of the instigation of a policy to buy direct, he took the business away from my distribution firm. Within three months he knew that the decision was wrong. When he went to his boss to change the decision, he was prohibited from doing so, but he continued respect our distribution firm and me as leader. He now welcomed the opportunity to represent our young firm. When our Vice President shared the story with me, I was shocked. In 1988 we had lost 34 percent of our business, and it took us 2 years to make it up and survive as a firm. That heartache could now give us a new business opportunity in a different firm because I had maintained a good name. A good name may be working in ways that you are never allowed Financial Advisors come from varied backgrounds, wear different hats and offer vastly different services. So, that begs the question, “What makes an advisor from Merrill Lynch, or UBS, or MetLife, or another firm, big or small, different from any other?”That's a great question – one I get asked all the time. But, the question I often sense lurking well below the surface is one far more rarely asked, if ever. That question is, ... “Who is the right advisor for me and my family?”Slick slogans and Saying Thank You With Corporate Gifts to take our line. He shared that 15 years ago he had worked as the buyer for that same retailer. Because of the instigation of a policy to buy direct, he took the business away from my distribution firm. Within three months he knew that the decision was wrong. When he went to his boss to change the decision, he was prohibited from doing so, but he continued respect our distribution firm and me as leader. He now welcomed the opportunity to represent our young firm. When our Vice President shared the story with me, I was shocked. In 1988 we had lost 34 percent of our business, and it took us 2 years to make it up and survive as a firm. That heartache could now give us a new business opportunity in a different firm because I had maintained a good name. A good name may be working in ways that you are never allowed Everyone loves to be appreciated, and when that thanks is expressed with a gift, you’ll make extra points with the gift recipient. Corporate gifts are often thought of as expensive, one-of-a-kind executive style gifts that your company sends out at holidays, but there’s another level of corporate gift-giving that can mark you and your firm as a thoughtful, appreciative company with whom to do business.The wonderful thing about thank you gifts is that they needn’t be expensive, but they can pay off big You Too Can Work From Home now welcomed the opportunity to represent our young firm. When our Vice President shared the story with me, I was shocked. In 1988 we had lost 34 percent of our business, and it took us 2 years to make it up and survive as a firm. That heartache could now give us a new business opportunity in a different firm because I had maintained a good name. A good name may be working in ways that you are never allowed to see. How is your reputation even with the clients that you have lost?Most of us dream of waking up at noon, to our delicious brunch that the maid prepared, only to jump on the computer for an hour and spend the rest of the day relaxing on the beach or by the pool with our mate and kids playing by our side. The only stress we imagine having is whether to have the butler drive us in the Rolls Royce or should we jump in the Ferrari up the coast. Yes you can have this lifestyle with a home based business, but it does take a little work to get there…well maybe a lot of work.< Last month I was speaking to a conference of Korean Christian business leaders from around the world. As I was introduced the first evening, Henry came to my table to introduce himself. He asked if I remembered him; I did not. He then gave his firm’s name and I remembered it as one of our suppliers back in the seventies. Henry explained that he was not a believer at that time, but several times a year our firm would use holidays to share Christ in various ways. My open testimony had a large impact on him as one of the many circumstances that eventually brought him to Christ. A good name has a tremendous impact for years. Do your suppliers know about your faith? When my brothers and I purchased our parents' firm, we had a name that was outdated. “Jack’s Service Company” sounded like a corner gas station, but we retained it because with that name came the excellent reputation of both my parents and the company. Within two years we lost the existing business. We retained only three employees and a few small customers. That name and our limited experience were all that we possessed. With God’s blessing, that was enough. Eventually, the firm grew nearly 30 times in size. The “Jack's” name became known, within our country’s largest grocery, drug, and discount chains, as one that meant excellence, service, and integrity. Today the name is no longer used, but its reputation remains. So does the reputation of its owners, leadership team, and employees. In business and in life your name is a treasured possession. Paul writes in I Timothy
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