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    Branding and Business Identity - Image is Everything!
    Underestimating the importance of image is a common marketing mistake. When we talk about image in business, it encompasses a broad spectrum. We’re talking about overall image of storefront; interior design, marketing materials, website and even your people, (staff members). All of these elements determine how your business is perceived. They also tie in with your overall brand and help people decide if they will do business with you, or not.The heart of your business identity is your logo. It represents who you are and what you do. The image of your business is the foundation of your marketing and advertising efforts. If your logo and identity package is weak, your advertising and marketing efforts will not be as successful as they could be. If you aren’t familiar with the t
    rkplace. Feeling fortunate to even have a job at my age, I never expected to make a move that would turn out to be the missing link in my life. After examining my options, I decided to take yet another risk and accept the new position.

    My ability to listen more than talk began to shape my new career. There had been no formal management practices in place in the company before I was hired. My entrepreneurial experience enabled me to practice smart business sense. A program of goal setting and recognition for a job well done was put into action. My first order of business was to meet with the employees and customers to hear them out. As I listened to their complaints and problems, it became evident communica

    Is It Just Me or is Business Getting Tougher?
    Is it just me or is business getting tougher? Look around gas prices are rising and all the manufacturing jobs are going elsewhere? What should we do? The only thing certain about our economy today, is that it will look different tomorrow. How computers changed the economies of the 80's and 90's, today we deal with cheap foreign labor.The North American economy used to have an advantage in that we were well educated and technologically advanced. This allowed us to charge more, produce quicker and raise our standard of living. Margins were high which allowed more disposable income, grew our middle class and led us to more millionaires than ever before. While this had it's positives, it also had it's negatives.We have become complacent in our jobs and standards of living
    I used to believe changing careers in midlife was akin to flyinig solo across the Atlantic. I could only imagine Charles Lindbergh's relief and overwhelming sense of accomplishment upon his safe landing. But who knew the biggest risk I would take would lead to a six figure income at age 64?

    After spending 25 years as an entrepreneur with my husband in retail, I was offered a job in the very industry I had abandoned to become self-employed. Since our retail business was cyclical, the liklihood of a steady paycheck, with benefits, was too attractive to ignore. My husband wholeheartedly supported my decision in making this transition even though it would leave him alone to run our business. I unwittingly promised him I would continue to work with him on weekends and holidays while working at my full time position. After all, a seven day work week had become our way of life. I look back now and wonder, "What was I thinking?"

    It was exciting to get dressed in my newly acquired business suit and report to work. I felt like a kindergartner on the first day of school. I didn't realize just how much I had missed the workplace. Engrossing myself in my new schedule, I discovered the freedom of not having children at home with a rigid schedule to maintain. My mind became like a sponge absorbing all the new technology I had missed over the years. Computers were my nemesis. I thought I would never "get it", but suddenly one day the light went on and I learned computers really are our friends. My original position, upon returning to work was as receptionist in a busy escrow office. Even the phones had become more technical, but nothing could deter me from learning all there was to know.

    With each new day, patience and tolerance became my mantra. The business world had drastically changed in the last 25 years. The most noticeable change was that of the younger generation and their choice of business attire. Somewhere in time, the office environment had taken a casual turn. My maturity enabled me to overlook many of the fashion faux paws. The one constant source of irritation, however, was the misuse of the English language. Having been an "A" student in English, it was difficult to digest the use of "these ones and those ones", along with "me and Jack went to the game". Ouch! I knew if I corrected them I would only make enemies of my co-workers. So I decided to give my working relationships some space and perhaps slowly work in the grammar lessons at a more opportune time.

    New possibilities were presented to me as I steadily progressed. I was offered a position as Assistant Manager. It would give me the chance to work with a long time friend who had remained in the business while I went off to become an entrepreneur. I hesitated accepting at first, due to the fact it had only been a year and a half since returning to the workplace. Feeling fortunate to even have a job at my age, I never expected to make a move that would turn out to be the missing link in my life. After examining my options, I decided to take yet another risk and accept the new position.

    My ability to listen more than talk began to shape my new career. There had been no formal management practices in place in the company before I was hired. My entrepreneurial experience enabled me to practice smart business sense. A program of goal setting and recognition for a job well done was put into action. My first order of business was to meet with the employees and customers to hear them out. As I listened to their complaints and problems, it became evident communicat

    Information Gathering & Delivery May Never Be The Same!
    Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. You can use this product forever without ever paying a cent for it.And just to intrique your further, we don't even ask you for your e-mail address. We don't use mailing lists, or gather e-mail addresses, even for our newsletter, because we don't have to. Still intriqued? Read on.The One Word I'm Not Going To MentionIf I mentioned one word, one simple word, you may not read any further. Before I mention that one simple word I want you to read information below because it is so important. Once you understand how unbelievably simple and easy
    ed him I would continue to work with him on weekends and holidays while working at my full time position. After all, a seven day work week had become our way of life. I look back now and wonder, "What was I thinking?"

    It was exciting to get dressed in my newly acquired business suit and report to work. I felt like a kindergartner on the first day of school. I didn't realize just how much I had missed the workplace. Engrossing myself in my new schedule, I discovered the freedom of not having children at home with a rigid schedule to maintain. My mind became like a sponge absorbing all the new technology I had missed over the years. Computers were my nemesis. I thought I would never "get it", but suddenly one day the light went on and I learned computers really are our friends. My original position, upon returning to work was as receptionist in a busy escrow office. Even the phones had become more technical, but nothing could deter me from learning all there was to know.

    With each new day, patience and tolerance became my mantra. The business world had drastically changed in the last 25 years. The most noticeable change was that of the younger generation and their choice of business attire. Somewhere in time, the office environment had taken a casual turn. My maturity enabled me to overlook many of the fashion faux paws. The one constant source of irritation, however, was the misuse of the English language. Having been an "A" student in English, it was difficult to digest the use of "these ones and those ones", along with "me and Jack went to the game". Ouch! I knew if I corrected them I would only make enemies of my co-workers. So I decided to give my working relationships some space and perhaps slowly work in the grammar lessons at a more opportune time.

    New possibilities were presented to me as I steadily progressed. I was offered a position as Assistant Manager. It would give me the chance to work with a long time friend who had remained in the business while I went off to become an entrepreneur. I hesitated accepting at first, due to the fact it had only been a year and a half since returning to the workplace. Feeling fortunate to even have a job at my age, I never expected to make a move that would turn out to be the missing link in my life. After examining my options, I decided to take yet another risk and accept the new position.

    My ability to listen more than talk began to shape my new career. There had been no formal management practices in place in the company before I was hired. My entrepreneurial experience enabled me to practice smart business sense. A program of goal setting and recognition for a job well done was put into action. My first order of business was to meet with the employees and customers to hear them out. As I listened to their complaints and problems, it became evident communica

    Three Core Questions That Define Organizational Culture
    "I respect those who know their own wishes. The greatest part of all the mischief in the world arises from the fact that many do not sufficiently understand their own aims. They have undertaken to build a tower, and spend no more labor on the foundation than would be necessary to erect a hut." — Johann Wolfgang von GoetheOver the years we've been involved in too many "vernacular engineering" debates as management teams argue about whether the statement they've been crafting is a vision, a mission, a statement of values and goals, or the like. Often these philosophical labeling debates are like trying to pick the flyspecks out of the pepper. Unless we're lexicographers and our company is in the dictionary business, we shouldn't worry about the precise definition of vision, mis
    ne day the light went on and I learned computers really are our friends. My original position, upon returning to work was as receptionist in a busy escrow office. Even the phones had become more technical, but nothing could deter me from learning all there was to know.

    With each new day, patience and tolerance became my mantra. The business world had drastically changed in the last 25 years. The most noticeable change was that of the younger generation and their choice of business attire. Somewhere in time, the office environment had taken a casual turn. My maturity enabled me to overlook many of the fashion faux paws. The one constant source of irritation, however, was the misuse of the English language. Having been an "A" student in English, it was difficult to digest the use of "these ones and those ones", along with "me and Jack went to the game". Ouch! I knew if I corrected them I would only make enemies of my co-workers. So I decided to give my working relationships some space and perhaps slowly work in the grammar lessons at a more opportune time.

    New possibilities were presented to me as I steadily progressed. I was offered a position as Assistant Manager. It would give me the chance to work with a long time friend who had remained in the business while I went off to become an entrepreneur. I hesitated accepting at first, due to the fact it had only been a year and a half since returning to the workplace. Feeling fortunate to even have a job at my age, I never expected to make a move that would turn out to be the missing link in my life. After examining my options, I decided to take yet another risk and accept the new position.

    My ability to listen more than talk began to shape my new career. There had been no formal management practices in place in the company before I was hired. My entrepreneurial experience enabled me to practice smart business sense. A program of goal setting and recognition for a job well done was put into action. My first order of business was to meet with the employees and customers to hear them out. As I listened to their complaints and problems, it became evident communica

    The Best Conference Call Services For Business
    Q. I truly think that a conference call service is something my business can use. What are some available conference call services for business needs?A. Conference call services for business need range from very to simple to very elaborate. Whether or not you are able to benefit from these services is entirely dependent upon the type of business you are in, average budget and also whether or not this is a one time thing, or is it going to be frequent? Since none of this information was specified, I'll just cover them all. First of all, the question as to what exactly is a conference call service? Well a conference call service is basically a company that does all of the legwork involved in a conference call for you. All you have to do is decide what time
    . Having been an "A" student in English, it was difficult to digest the use of "these ones and those ones", along with "me and Jack went to the game". Ouch! I knew if I corrected them I would only make enemies of my co-workers. So I decided to give my working relationships some space and perhaps slowly work in the grammar lessons at a more opportune time.

    New possibilities were presented to me as I steadily progressed. I was offered a position as Assistant Manager. It would give me the chance to work with a long time friend who had remained in the business while I went off to become an entrepreneur. I hesitated accepting at first, due to the fact it had only been a year and a half since returning to the workplace. Feeling fortunate to even have a job at my age, I never expected to make a move that would turn out to be the missing link in my life. After examining my options, I decided to take yet another risk and accept the new position.

    My ability to listen more than talk began to shape my new career. There had been no formal management practices in place in the company before I was hired. My entrepreneurial experience enabled me to practice smart business sense. A program of goal setting and recognition for a job well done was put into action. My first order of business was to meet with the employees and customers to hear them out. As I listened to their complaints and problems, it became evident communica

    The Costs Of Pre-Employment Background Checks
    In years past, it used to be true that doing background checks was relatively difficult and they weren't often done. Often, in this case, pre-employment screening service software was used. However, this was expensive to obtain and often not up-to-date. In short, if you wanted to, you could probably keep skeletons in the closet for years or perhaps even forever. In some cases, companies still use pre-employment screening service software.However, now, these days, the Internet makes background checks easy and these are generally more useful than using pre-employment screening software. Many sites offer background checks, usually done for a small fee. In these cases, you have the applicant disclose personal information to you, so that you can do a search for them using th
    rkplace. Feeling fortunate to even have a job at my age, I never expected to make a move that would turn out to be the missing link in my life. After examining my options, I decided to take yet another risk and accept the new position.

    My ability to listen more than talk began to shape my new career. There had been no formal management practices in place in the company before I was hired. My entrepreneurial experience enabled me to practice smart business sense. A program of goal setting and recognition for a job well done was put into action. My first order of business was to meet with the employees and customers to hear them out. As I listened to their complaints and problems, it became evident communication was lacking between the two. With the full support of the President of the company, I was able to achieve progress. Telephone etiquette and office protocol were set in place. This was the first step in providing intelligent, courteous communication between the company and its' customers.

    Customer service classes were scheduled for all employees. New equipment was installed where necessary. Hiring and firing policies were enacted to bring more qualified professionals to the company. The prior employees were complacent and had no motivation to change their thinking toward the customer. Their mentality was stagnant. There was no role model to emulate and no desire for change. The challenge was like an adrenalin rush for me. I was driven to succeed. Determined to change the negative mindset into a positive environment had become my goal. Training classes were implemented to give the employees confidence when dealing with the customers.

    Over the past few years, a new attitude has developed and customer service is now a priority. Salary increases are routinely given with the steady rise in company profits. Today, experienced professionals are constantly sending resumes for my review. Ninety five percent of the original workforce has been replaced with new employees who are eager to make a difference. Award luncheons are held annually with trophies presented to all who have earned them. Employee morale has vastly improved. Monthly newsletters are published highlighting the superstars of the month, along with customer surveys extolling the virtues of our service.

    I am happy to report the proper use of the English language has made a resurgence in our offices. We have implemented word games in each office whereby everyone is given a chance to learn and not be singled out when they make an error. It is music to my ears when I visit the offices and pick up bits of conversations between our employees and their customers. They are all very confident and proud of their new vocabularies.

    It has been nearly 6 years since transitioning from entrepreneur to the workforce. My life and career have blossomed in ways I never dreamed possible. Public speaking has become my passion. Sharing with others how they too, can achieve personal success at any time in their life, is my mission.

    I thank my husband of 45 years daily for his constant care and support in helping me to grow as an individual. He has also made a drastic lifestyle change. Since selling our business 2 years ago, he has retired. Our quality of life has improved as we spend more time together on our free weekends and holidays, for the first time in 25 years.

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