Atricle Dump
#1 in Business Subscribe Email Print

You are here: Home > Business > Business > Growing Your Business One Customer At A Time

Tags

  • asset
  • walton
  • recently
  • visible management
  • employees enthusiastically
  • easily accessible

  • Links

  • 7 Really Good Reasons You Need to Learn to Use the Kubotan Self-Defense Keychain
  • Getting Your Credit Report and Understanding What's On It
  • Antiaging Supplement - A Secret Business
  • Atricle Dump - Growing Your Business One Customer At A Time

    Passing On Credit Card Processing Costs
    I recently spoke with a retail merchant who told me that she was not too concerned about the fees that we assess. While I was detailing all relevant rates, she asked me a very interesting question: “How much do you think that I should charge my customers to make up for my credit card processing costs?” She added, “I would like to charge a surcharge.”I had an instant flashback to the time I placed a food order with a pizzeria. When I walked into the restaurant, the aroma whetted my appetite. Immersed in the beckoning scent, I barely heard the cashier when he told me that the bill was “$24.95.” Upon seeing my credit card, however, the cashier rang up “$26.50.”
    over. You will never win an argument with a customer, and you should never, ever put a customer in that position.

    8. If a customer makes a request for something special, do everything you can to say Yes. The fact that a customer cared enough to ask is all you need to know in trying to accommodate her. It may be an exception from your policy, but (if it isn’t illegal) try to do it. Remember you are just making one exception for one customer, not making new policy. Mr. Marshall Field was right-on in his famous statement: “Give the lady what she wants.”

    9. Are your associates properly trained in how to handle a customer complaint or an irate person? Give them guidelines for what to say and do in every conceivable case. People on the frontline of a situation play the most critical role in your customer’s experience. Make sure they know what to do and say to make that customer’s experience a positive, pleasant one. Eliminate Painful Meetings
    I remember being interviewed by a writer for an article about effective meetings that was to appear in a national magazine. The writer began the interview by saying, “I don’t want any of the old standard tips; I want new tips.”I replied, “Well, people wouldn’t need new tips if they used the old tips.” This isn’t what the writer wanted to hear, nor is this what many of us want to hear, but this is the truth. If we used what we already know, we could avoid a lot of problems -- including unproductive meetings.Have you ever sat through a meeting only to realize that the real issues were being discussed outside the meeting? Have you ever attended a meeting

    The People aspect of business is really what it is all about. Rule #1: Think of customers as individuals. Once we think that way, we realize our business is our customer, not our product or services. Putting all the focus on the merchandise in our store, or the services our corporation offers, leaves out the most important component: each individual customer.

    Keeping those individual customers in mind, here are some easy, down-home steps-to-remember when you want to keep ’em coming back!

    1. Remember there is no way that the quality of customer service can exceed the quality of the people who provide it. Think you can get by paying the lowest wage, giving the fewest of benefits, doing the least training for your employees? It will show. Companies don’t help customers….people do.

    2. Realize that your people will treat your customer the way they are treated. Employees take their cue from management. Do you greet your employees enthusiastically each day; are you polite in your dealings with them; do you try to accommodate their requests; do you listen to them when they speak? Consistent rude service is a reflection not as much on the employee as on management.

    3. Do you know who your customers are? If a regular customer came in to your facility, would you recognize them? Could you call them by name? All of us like to feel important; calling someone by name is a simple way to do it and lets them know you value them as customers. Recently I signed on with a new fitness center. I had been a member of another one for the past ten years, renewing my membership every 6 months when the notice arrived. I had been thinking about changing, joining the one nearer my home and with more state-of-the-art equipment. So when the renewal notice came, I didn’t renew. That was 8 months ago. Was I contacted by the fitness center and asked why I did not renew? Did anyone telephone me to find out why an established customer was no longer a member or to tell me they missed me? No and No. My guess is they don’t even know they lost a long-time customer, and apparently wouldn’t care.

    4. Do your customers know who you are? If they see you, would they recognize you? Could they call you by name? A visible management is an asset. At the Piccadilly Cafeteria chain, the pictures of the manager and the assistant manager are posted on a wall at the food selection line and it is a policy that the manager’s office is placed only a few feet from the cashier’s stand at the end of that line, in full view of the customers, and with the door kept open. The manager is easily accessible and there is no doubt about “who’s in charge here”. You have only to beckon to get a manager at your table to talk with you.

    5. Go the extra mile. Include a thank-you note in a customer’s package; send a birthday card; clip the article when you see their name or photo in print; write a congratulatory note when they get a promotion. There are all sorts of ways for you to keep in touch with your customers and bring them closer to you.

    6. Are your customers greeted when they walk in the door or at least within 30-40 seconds upon entering? Is it possible they could come in, look around, and go out without ever having their presence acknowledged? It is ironic it took a discount merchant known for price, not service, to teach the retail world the importance of greeting customers at the door. Could it be that’s because Sam Walton knew this simple but important gesture is a matter of respect, of saying “we appreciate your coming in,” having nothing to do with the price of merchandise?

    7. Give customers the benefit of the doubt. Proving to him why he’s wrong and you’re right isn’t worth losing a customer over. You will never win an argument with a customer, and you should never, ever put a customer in that position.

    8. If a customer makes a request for something special, do everything you can to say Yes. The fact that a customer cared enough to ask is all you need to know in trying to accommodate her. It may be an exception from your policy, but (if it isn’t illegal) try to do it. Remember you are just making one exception for one customer, not making new policy. Mr. Marshall Field was right-on in his famous statement: “Give the lady what she wants.”

    9. Are your associates properly trained in how to handle a customer complaint or an irate person? Give them guidelines for what to say and do in every conceivable case. People on the frontline of a situation play the most critical role in your customer’s experience. Make sure they know what to do and say to make that customer’s experience a positive, pleasant one. 10 Steps To Leverage Attending Live Events
    With a busy schedule and clients to serve it is sometimes easy to make a decision not to attend live events and conferences as they can be seen as a drain on your resources.However attending live events is a great way to connect with potential clients and even joint venture partners.So here are 10 steps to leverage your attendance at live events:1. BE PREPARED – before you attend the event, review who might be speaking or attending the event that you would like to make contact with. Consider sending them an email prior to the event and express an interest in meeting up at the conference or event.2. DRESS FOR SUCCESS – make sure that you keet your employees enthusiastically each day; are you polite in your dealings with them; do you try to accommodate their requests; do you listen to them when they speak? Consistent rude service is a reflection not as much on the employee as on management.

    3. Do you know who your customers are? If a regular customer came in to your facility, would you recognize them? Could you call them by name? All of us like to feel important; calling someone by name is a simple way to do it and lets them know you value them as customers. Recently I signed on with a new fitness center. I had been a member of another one for the past ten years, renewing my membership every 6 months when the notice arrived. I had been thinking about changing, joining the one nearer my home and with more state-of-the-art equipment. So when the renewal notice came, I didn’t renew. That was 8 months ago. Was I contacted by the fitness center and asked why I did not renew? Did anyone telephone me to find out why an established customer was no longer a member or to tell me they missed me? No and No. My guess is they don’t even know they lost a long-time customer, and apparently wouldn’t care.

    4. Do your customers know who you are? If they see you, would they recognize you? Could they call you by name? A visible management is an asset. At the Piccadilly Cafeteria chain, the pictures of the manager and the assistant manager are posted on a wall at the food selection line and it is a policy that the manager’s office is placed only a few feet from the cashier’s stand at the end of that line, in full view of the customers, and with the door kept open. The manager is easily accessible and there is no doubt about “who’s in charge here”. You have only to beckon to get a manager at your table to talk with you.

    5. Go the extra mile. Include a thank-you note in a customer’s package; send a birthday card; clip the article when you see their name or photo in print; write a congratulatory note when they get a promotion. There are all sorts of ways for you to keep in touch with your customers and bring them closer to you.

    6. Are your customers greeted when they walk in the door or at least within 30-40 seconds upon entering? Is it possible they could come in, look around, and go out without ever having their presence acknowledged? It is ironic it took a discount merchant known for price, not service, to teach the retail world the importance of greeting customers at the door. Could it be that’s because Sam Walton knew this simple but important gesture is a matter of respect, of saying “we appreciate your coming in,” having nothing to do with the price of merchandise?

    7. Give customers the benefit of the doubt. Proving to him why he’s wrong and you’re right isn’t worth losing a customer over. You will never win an argument with a customer, and you should never, ever put a customer in that position.

    8. If a customer makes a request for something special, do everything you can to say Yes. The fact that a customer cared enough to ask is all you need to know in trying to accommodate her. It may be an exception from your policy, but (if it isn’t illegal) try to do it. Remember you are just making one exception for one customer, not making new policy. Mr. Marshall Field was right-on in his famous statement: “Give the lady what she wants.”

    9. Are your associates properly trained in how to handle a customer complaint or an irate person? Give them guidelines for what to say and do in every conceivable case. People on the frontline of a situation play the most critical role in your customer’s experience. Make sure they know what to do and say to make that customer’s experience a positive, pleasant one. MS Connectors
    The MIL-C-5015 MS circular connectors have been around the longest, and are often referred to as MS Connectors. MS connectors needs no tools for coupling and assembling of the connectors when attaching cables to equipment. MS connecor can be coupled by inserting the coupling nut of barrel into the receptacle and turning to the screw direction.These MS connectors are designed for use in fixed or mobile military equipment, industrial machine tools, robotics and automation, trucks, buses, ships aircraft etc.Jetronics India, established as Manufacturers of Ms Connectors in 1985, has grown into a leading producer and exporter of MS connectors, MIL C 5015 grade ele I did not renew? Did anyone telephone me to find out why an established customer was no longer a member or to tell me they missed me? No and No. My guess is they don’t even know they lost a long-time customer, and apparently wouldn’t care.

    4. Do your customers know who you are? If they see you, would they recognize you? Could they call you by name? A visible management is an asset. At the Piccadilly Cafeteria chain, the pictures of the manager and the assistant manager are posted on a wall at the food selection line and it is a policy that the manager’s office is placed only a few feet from the cashier’s stand at the end of that line, in full view of the customers, and with the door kept open. The manager is easily accessible and there is no doubt about “who’s in charge here”. You have only to beckon to get a manager at your table to talk with you.

    5. Go the extra mile. Include a thank-you note in a customer’s package; send a birthday card; clip the article when you see their name or photo in print; write a congratulatory note when they get a promotion. There are all sorts of ways for you to keep in touch with your customers and bring them closer to you.

    6. Are your customers greeted when they walk in the door or at least within 30-40 seconds upon entering? Is it possible they could come in, look around, and go out without ever having their presence acknowledged? It is ironic it took a discount merchant known for price, not service, to teach the retail world the importance of greeting customers at the door. Could it be that’s because Sam Walton knew this simple but important gesture is a matter of respect, of saying “we appreciate your coming in,” having nothing to do with the price of merchandise?

    7. Give customers the benefit of the doubt. Proving to him why he’s wrong and you’re right isn’t worth losing a customer over. You will never win an argument with a customer, and you should never, ever put a customer in that position.

    8. If a customer makes a request for something special, do everything you can to say Yes. The fact that a customer cared enough to ask is all you need to know in trying to accommodate her. It may be an exception from your policy, but (if it isn’t illegal) try to do it. Remember you are just making one exception for one customer, not making new policy. Mr. Marshall Field was right-on in his famous statement: “Give the lady what she wants.”

    9. Are your associates properly trained in how to handle a customer complaint or an irate person? Give them guidelines for what to say and do in every conceivable case. People on the frontline of a situation play the most critical role in your customer’s experience. Make sure they know what to do and say to make that customer’s experience a positive, pleasant one. Are You Branded Yet?
    One of the best ways to increase your chances of success, whether you work for someone else or have your own small business, is to find an effective way to tell people what you have to offer.You can do this by creating your own brand, according to author, consultant, movie producer and director, Tom Marcoux, who is known as America's Communication Coach. "In order to make your dreams come true you need to effectively tell the world what you offer.And, the essence of telling the world is to clearly and concisely express what you're best known for. This is your personal brand," Marcoux says. Corporations spend millions of dollars to keep their brands ipackage; send a birthday card; clip the article when you see their name or photo in print; write a congratulatory note when they get a promotion. There are all sorts of ways for you to keep in touch with your customers and bring them closer to you.

    6. Are your customers greeted when they walk in the door or at least within 30-40 seconds upon entering? Is it possible they could come in, look around, and go out without ever having their presence acknowledged? It is ironic it took a discount merchant known for price, not service, to teach the retail world the importance of greeting customers at the door. Could it be that’s because Sam Walton knew this simple but important gesture is a matter of respect, of saying “we appreciate your coming in,” having nothing to do with the price of merchandise?

    7. Give customers the benefit of the doubt. Proving to him why he’s wrong and you’re right isn’t worth losing a customer over. You will never win an argument with a customer, and you should never, ever put a customer in that position.

    8. If a customer makes a request for something special, do everything you can to say Yes. The fact that a customer cared enough to ask is all you need to know in trying to accommodate her. It may be an exception from your policy, but (if it isn’t illegal) try to do it. Remember you are just making one exception for one customer, not making new policy. Mr. Marshall Field was right-on in his famous statement: “Give the lady what she wants.”

    9. Are your associates properly trained in how to handle a customer complaint or an irate person? Give them guidelines for what to say and do in every conceivable case. People on the frontline of a situation play the most critical role in your customer’s experience. Make sure they know what to do and say to make that customer’s experience a positive, pleasant one. Tube Cuts Made Easy - A Cutting-Edge Technology
    Dynasties fall, empires break, seasons pass—but one thing that never ends is mankind’s technological progress. To prove it one more time and this time, with remarkable prospects, laser tube processing has come to make things easier for the tube-cutting industry. Laser cuts being a reality now, production efforts have sharply shrunk to a minimum of 50%; and quality has spiked like never before.Who would want to rely on high-frequency systems or flying cutoff machines to cut tubes and pipes anymore, when the same job is done faster and better with lasers? Now that doesn’t await an answer of course. For, the arrival of lasers has changed the face of tube fabricaover. You will never win an argument with a customer, and you should never, ever put a customer in that position.

    8. If a customer makes a request for something special, do everything you can to say Yes. The fact that a customer cared enough to ask is all you need to know in trying to accommodate her. It may be an exception from your policy, but (if it isn’t illegal) try to do it. Remember you are just making one exception for one customer, not making new policy. Mr. Marshall Field was right-on in his famous statement: “Give the lady what she wants.”

    9. Are your associates properly trained in how to handle a customer complaint or an irate person? Give them guidelines for what to say and do in every conceivable case. People on the frontline of a situation play the most critical role in your customer’s experience. Make sure they know what to do and say to make that customer’s experience a positive, pleasant one.

    10. Want to know what your customers think of your company? Ask them! Compose a “How’re We Doing?” card and leave it at the exit or register stand, or include it in their next statement. Keep it short and simple. Ask things like: what it is they like; what they don’t like; what they would change; what you could do better; about their latest experience there, etc. To ensure the customer sends it in: have it pre-stamped. And if the customer has given their name and address, be sure to acknowledge receipt of the card.

    Remember that the big money isn’t as much in winning customers as in keeping customers. Each individual customer’s perception of your company will determine how well you do this.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.articledump.net/article/995/articledump-Growing-Your-Business-One-Customer-At-A-Time.html">Growing Your Business One Customer At A Time</a>

    BB link (for phorums):
    [url=http://www.articledump.net/article/995/articledump-Growing-Your-Business-One-Customer-At-A-Time.html]Growing Your Business One Customer At A Time[/url]

    Related Articles:

    The 5 Keys To Inducting New Employees

    Locals Only

    The Power of the Interview

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com