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Joint Ventures - How Much to Charge
How much should you make from a Joint Venture? 10%? 20%? 50%? Should it be of the net or gross profit or off the top? How do you decide? This is an important consideration, especially for people who are used to paying peanuts and those who are used to accepting a few crumbs. Entrepreneurs who understand business and profit are more likely to pay and demand reasonable commissions.
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Virtual Product Placement
Soon it will be possible to make product placements in movies even after they have been released. It will even be possible for different brands to appear in movies and TV shows on a regional basis, even on a local basis. It's new territory, with many legal and technical issues yet to be resolved. The only thing that's certain is that it will happen. Here's what it will be like.
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Will You Take a Czech?
TAXI TO INVERNESS? WILL YOU TAKE A CZECH?
Thus read a headline in a national newspaper earlier this week.
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Successful Advergaming Strategies
Marketers and advertisers wishing to use advergaming effectively must remember some important factors when employing advergaming as a marketing tool. According to a Wall Street Journal report, advergaming is projected to generate $4 billion in revenues by the end of 2008, and the report states that companies using advergaming believe the gaming audience is more open to in-game advertising than web surfers and TV watchers.
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Using Fabrics in Your Displays
Specific to the trade show and display industries, the creative use of both printed and non-printed fabrics has become the trend in convention centers and retail stores. Stretched fabric towers, canopies, hanging signs, banners and banner stands, and simple decor accents can provide an element of style and even set a mood in a trade show or retail space.
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A Look at DVD Shrink Wrap Systems
Shrink wrap machines use plastics to protect items from moisture and dirt during storage or transport. The plastic film is wrapped around the item and then the film is heated. It shrinks and conforms to the shape of the item, forming a barrier between the product and outside hazards.
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Little Known Pitfalls of Traditional Publishing Industry
As many small-time authors and self-publishers have
discovered the hard way, the traditional book publishing
model is fraught with problems that conspire against an
individual author/publisher making a decent living from
their work. This article reveals the sometimes shocking
way that industry continues to operate.
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Company Up and Running Just 2 Hours After Major Fire
You might think that something as major as a building fire could put a serious dent in the productivity of any office, to put it mildly. Destruction of property equipment, furniture and files are almost certain. How much in terms of assets would be lost and for how long? What about the company’s mission critical data? Could it ever be replaced? Computers (especially the magnetic disks contained within a modern hard disk drive) are very sensitive to heat and critical data is likely to be irretrievable from a machine that has been melted by the high temperatures of a building fire.
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