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Most Valuable Asset

What is the most valuable asset that your firm possesses? Is it your technology, trade secrets, credit line, or customer base? Although we realize the importance of these, most of us believe that our people or our leadership teams are most valuable to us. However, there is another asset that may be even more important as your business matures. A good name or reputation allows your firm to attract quality leaders, excellent employees, key customers, and financing.


Top 7 Things to Look Out for When Buying a Franchise

Buying a Franchise is a complicated business investment. Generally the way most franchising agreements stand in modern day business you are leasing a business rather than buying one for a specific term. Most consumer awareness websites and even the government regulatory bodies recommend before taking the plunge and buying a franchise that you have a Franchising attorney look over the Uniform Franchise Offering Circular or UFOC.


Tax Advantages of a Home Business

Tips and suggestions that you can use as tax deductions.


IT Consulting: Sell Services, Not Products

IT consulting should be focused around selling services; not products. You should consider aligning yourself with vendors if you are going to providing specialized IT consulting.


Chapter Ten

Lego, the Danish toy company, found instant success with their interlocking blocks in the German market, while sales foundered in the U.S. Why?


Conference Call to Improve Your Business Communication

The internet has brought with it endless possibilities and many advantages for internet users. Conference calling is no exception. This method of calling means that conversations can be held between more than just two people which makes conference calling very attractive for businesses.



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