Big money isn't as much in winning customers as in keeping customers. Think of them as individuals-each individual customer's perception of your company will determine how well you do this. Here are some easy, down-home steps-to-remember when you want to keep 'em coming back!

It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings and fitness salons that are still in existence today.