Preparing an identity statement to ensure that your potential clients know just who you are and what you do and why they should care. Your identity statement should be memorable, have purpose, identify your qualities, explain who it is you serve and answer the question – Who Cares? When you have all of these factors, your potential client will be intrigued enough to ask more questions.

Once you understand you are a consultant (inside or outside the organization) you can be more successful by understanding how the consulting process works, and what role you can play within it. Learn to have greater influence, be more persuasive and hone your consulting role!